'Sweetest Days' song for Arvest ad campaign grabs attention, awards. (Marketing News).

A song that was played in the background of a series of broadcast media ads for ARVEST Bank Group, Arvest Banks and Arvest Asset Management in Arkansas has caught the ears of a number of Arvest customers, who have called the bank because they want to buy it on CD.

The musical score and lyrics for "SWEETEST DAYS," were created especially for the commercials, according to Sells/Clark, the Little Rock advertising agency that developed the campaign. Two TV commercials that were part of the campaign received bronze statuettes for excellence in the recent national 23rd Telly Awards for non-network and cable television commercials.

One of the spots (shown here) promoted mortgage services; the other, asset management. The song was produced by Waymack & Crew of Little Rock and performed in the television and radio spots by Amy Garland.