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'Smart shoppers' boost TJ Hughes sales and profits; Discount chain reaps benefits of recession.


Byline: NEIL HODGSON Neil Hodgson (born November 20 1973 (1973--) (age 35) in Burnley, Lancashire) is a motorcycle racer who won the 2000 British Superbike championship and the 2003 Superbike World  

BARGAIN-HUNTING shoppers helped Liverpool discount retailer TJ Hughes achieve a recessionbusting rise in annual sales and profits.

The London Road-based chain announced a 9% rise in turnover of pounds 261.3m for the year to January 31.

The company, which is backed by European private equity firm Silverfleet Capital, also reported pre-tax profits of pounds 2.36m, up from pounds 1.55m in the previous year.

The performance across its 50-strong store network has outstripped the rest of the retail sector.

TJ's directors attributed the strong performance by one of the UK's original discount chains to the emergence of "smart shoppers" who are now seeking branded products at discounted prices as the recession rumbles on.

Chief executive Sue Tennant said: ''We have always had a strong, consistent following from our loyal customers, but are now also attracting a different type of shopper who is turning to TJ Hughes because they find high value items at bargain prices.

"These 'smart shoppers' are finding that they can come into our store, or shop online, and buy top brands at reduced prices.

"Once they realise how much they are saving, they don't want to go back to paying the premium price. This new group of customers is going to stay with us for the long term."

She revealed that, in the halfyear ended August 1, 2009, the group has continued to perform extremely well, with positive likefor-like sales and internet sales growth of more than 80%.

Mrs Tennant aims to build on the business's surge in popularity. She said: "Our business has huge untapped potential and we are committed to investing in the next stage of our growth, with more stores and a bigger internet offering."

TJ Hughes was founded in Liver pool in 1912 and boasts it is the only high street department store to offer discounts on all famous brands in both fashion and home.

The business employs more than 4,000 people and opened its 50th outlet last month at a former Woolworths store in Derby.

More stores are planned to open in the near future, including another former Woolworths conversion at Walsall, in the West Midlands West Midlands, former metropolitan county, central England. Created in the 1974 local government reorganization, the county embraced the Birmingham conurbation and comprised seven metropolitan districts: Walsall, Wolverhampton, Dudley, Sandwell, Birmingham, Solihull, .

TJ Hughes was previously owned by Wigan-based JJB Sports JJB Sports PLC is one of the United Kingdom's leading sports retailers. History
The sportshop chain was founded in 1971, when ex-footballer Dave Whelan acquired a single sports shop in Wigan.
 who in 2003 sold it again to Silverfleet, the new identity for Prudential's former venture capital arm.

CAPTION(S):

Sue Tennant, chief executive of TJ Hughes, in the London Road London Road may refer to several hundred (at least) roads. England
There are literally hundreds of London Roads in England. Only those which are significant outside their local area are listed here:
  • London Road, Brighton; for which a railway station is named
 store of the Liverpool-based discount retail chain which is benefiting from shoppers hunting for bargains Picture: JASON Jason, in Greek mythology
Jason, in Greek mythology, son of Aeson. When Pelias usurped the throne of Iolcus and killed (or imprisoned) Aeson and most of his descendants, Jason was smuggled off to the centaur Chiron, who reared him secretly on Mt. Pelion.
 ROBERTS/ jr101008tennant-3
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Title Annotation:Business
Publication:Daily Post (Liverpool, England)
Article Type:Company overview
Date:Oct 6, 2009
Words:418
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