'Senor Java' Arrives at Cafe Taza; Coffee Connoisseur Brings Expanded Offerings to South Phoenix Coffeehouse.PHOENIX -- Cafe Taza, a Latino coffeehouse with cross-cultural appeal, today announced Jeffrey Garza Walker, or "Senor Java," has joined the company's management group as an equity partner and will serve as general manager. He will oversee cafe operations, beginning with the south Phoenix location, formerly Panaderia Taza, at 7602 S. Central Ave. A successful entrepreneur, Walker brings an extensive managerial background to Cafe Taza, as well as his personal experience as the founder of Java Vida. Operations at Java Vida's Central Ave. location concluded on Aug. 31, and personnel relocated to Cafe Taza. The remaining Java Vida locations will continue under the sole direction of Cody Williams. Walker's involvement with Cafe Taza coincides with the Sept. 1 debut of an expanded line of organic coffees, iced lattes, and fruit- and coffee-blended smoothies. In addition, the cafe is intensifying in·ten·si·fy v. in·ten·si·fied, in·ten·si·fy·ing, in·ten·si·fies v.tr. 1. To make intense or more intense: its community outreach with exhibitions featuring local artists, band performances, car washes and script programs benefiting local schools. Cafe Taza is also collaborating with the South Mountain/Laveen Chamber of Commerce by hosting mixers and showcasing the local business community through an onsite promotional display. "What makes us unique is the passion we pour in each cup," Walker said. "At Cafe Taza, we're celebrating the origins of coffee Coffee was first cultivated in the Ethiopian highlands. It remained confined to that country until coffee beans were exported from Ethiopia to Yemen. The Arabs called it qahwe (wine) and the Turks called it kahve. by offering customers an organic fair-trade product, presented in a socially conscious setting that pays homage homage: see feudalism. to Latin American culture Latin American culture is the formal or informal expression of the peoples of Latin America, and includes both high culture (literature, high art) and popular culture (music, folk art and dance) as well as religion and other customary practices. . However, it's not just about the coffee. As a community cafe with multilingual mul·ti·lin·gual adj. 1. Of, including, or expressed in several languages: a multilingual dictionary. 2. employees, we embrace the South Mountain area and have created a comfortable environment for a multitude of backgrounds." Customers can take advantage of a free WiFi connection inside the cafe as well as frequent buyer cards. Also on Sept. 1, the cafe began an "Early-Bird Mug Giveaway." A free mug and pan dulce accompany any purchase made between 5-7 a.m. Operated by Hispanic ownership, Cafe Taza's founding partners include Lee Cohn, a veteran Valley restaurateur res·tau·ra·teur also res·tau·ran·teur n. The manager or owner of a restaurant. [French, from restaurer, to restore; see restaurant. , and Todd Belfer, originator of the RA Sushi Bar Noun 1. sushi bar - a bar where sushi is served bar - a counter where you can obtain food or drink; "he bought a hot dog and a coke at the bar" concept. The company's franchising plans include opening four new Valley locations by the end of next year. Cafe Taza is open Monday through Saturday from 5 a.m. to 10 p.m. and on Sunday from 6 a.m. to 8 p.m. |
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