'Selling Dreams' Helps Fulfill Final Dreams.Business Editors NEW YORK--(BUSINESS WIRE)--Jan. 27, 2000 &uot;Dreams are what ignite imagination and desires. As president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Ferrari North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , it was a dream of mine to write this book in the hopes that it will allow others to reach their own dreams.&uot; -- Gian Luigi Longinotti-Buitoni &uot;The Dream Foundation is the first national nonprofit organization Nonprofit Organization An association that is given tax-free status. Donations to a non-profit organization are often tax deductible as well. Notes: Examples of non-profit organizations are charities, hospitals and schools. granting dreams to terminally ill Terminally Ill When a person is not expected to live more than 12 months. Notes: Any gifts given out by the afflicted person at this time may be considered as a dispersion of the estate rather than a gift. adults.&uot; -- The Dream Foundation Gian Luigi Longinotti-Buitoni, the president and CEO of Ferrari North America and author of &uot;Selling Dreams: How to Make Any Product Irresistible ir·re·sis·ti·ble adj. 1. Impossible to resist: an irresistible impulse to sneeze. 2. Having an overpowering appeal: irresistible beauty. ,&uot; and the Dream Foundation are teaming up to make dreams come true for terminally ill adults. All proceeds from Dr. Buitoni's book are going to the Dream Foundation. &uot;Selling Dreams&uot; provides readers with a thought-provoking trip through Dr. Buitoni's vision of &uot;dreamketing,&uot; an all-inclusive idea of combining marketing strategies with customers' dreams. In today's highly competitive business environment, companies must hold on to consumers by appealing to their dreams. &uot;Selling Dreams&uot; rewards readers with an in-depth look at how marketing will work in the 21st century. The Dream Foundation is celebrating its fifth year of enhancing the quality of life for individuals and families battling terminal illness, while setting the standard for adult wish granting. Since its inception, the Dream Foundation has granted more than 1,275 dreams nationwide. Most of these dreams  This article or section needs copy editing for grammar, style, cohesion, tone and/or spelling.You can assist by [ editing it] now. have a direct impact on children who are faced with the impending im·pend intr.v. im·pend·ed, im·pend·ing, im·pends 1. To be about to occur: Her retirement is impending. 2. loss of their parent. To purchase this book and help fulfill a dream, visit the Web site www.selling-dreams.com or call 800/794-1232. For more information or to schedule an interview with Dr. Buitoni or a representative from the Dream Foundation, contact Heidi Krupp at 212/767-0077. |
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