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'Scalable Humanity' From a Product-Spawning Platform, The Internet Analyst News.


Business Editors

NEW YORK--(BUSINESS WIRE)--July 5, 2000

About.com (Nasdaq:BOUT) is one of the most popular sites on the Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
, according to according to
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 Media Metrix.

Scott Kurnit, chairman and chief executive officer said:" We started building About.com four years ago because we wanted to create a better experience -- a richer, deeper destination. At this point, now that we've hit the Top 10, none of those guys hold a candle to us. It's not that they're not good services; they are. What we have found is that people use Yahoo! (Nasdaq:YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ), Lycos (Nasdaq:LCOS (Liquid Crystal on Silicon) A technology used to make microdisplays for rear-projection TVs and head-mounted displays (HMDs). Each LCoS chip hosts a grayscale LCD shutter sandwiched between a cover glass and a mirror. ), Excite (XCIT) and About.com. On the targeted vertical level they'll use a Women.com (Nasdaq:WOMN) or an Ivillage (Nasdaq:IVIL) and About.com, so what we have is the best of both worlds."

To find out more about About.com, read the article in Multex.com's The Internet Analyst(SM), http://www.theinternetanalyst.com/individual/000629sections/ hotlunch.asp

Companies profiled:

About.com (Nasdaq-BOUT) http://www.multexinvestor.com/af001215/tickersearch.asp?Ticker ticker

An automated quotation system on which security transactions are reported after they occur on an exchange floor. Even though the newer systems are electronic and no longer actually tick, the name of the old mechanical device has stuck.
=bout

Yahoo! (Nasdaq-YHOO) http://www.multexinvestor.com/af001215/tickersearch.asp?Ticker=yhoo

Lycos (Nasdaq-LCOS) http://www.multexinvestor.com/af001215/tickersearch.asp?Ticker=lcos
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Publication:Business Wire
Date:Jul 5, 2000
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