'Say yes for children'. (Culture Watch).The United Nations Children's Fund United Nations Children's Fund (UNICEF), an affiliated agency of the United Nations. It was established in 1946 as the United Nations International Children's Emergency Fund. (UNICEF UNICEF (y  `nĭsĕf'), the United Nations Children's Fund, an affiliated agency of the United Nations. ) and Federation Internationale de Football Association (FIFA FIFA International Association Football Federation [French Fédération Internationale de Football Association]FIFA n abbr (= Fédération Internationale de Football Association) → FIFA f )--the world governing body Noun 1. governing body - the persons (or committees or departments etc.) who make up a body for the purpose of administering something; "he claims that the present administration is corrupt"; "the governance of an association is responsible to its members"; "he for football--have announced a global alliance for children. FIFA will dedicate the 2002 FIFA World Cup Korea/Japan to children under the banner of "Say Yes for Children'. This is the first time a World Cup has ever been dedicated to a humanitarian cause. The partnership will publicize the "Say Yes for Children" campaign, which urges people everywhere to pledge their commitment to ten essential actions needed to improve and protect children's lives. "We are very excited about this partnership with FIFA", said UNICEF Executive Director Carol Bellamy Carol Bellamy, (born January 14 1942), has been Director of the United States Peace Corps, Executive Director of UNICEF, and President and CEO of World Learning. Education and Peace Corps Service . "It is not the first time that UNICEF and football have joined forces. The game has been helping us to 'Kick Polio out of Africa', and several of our Goodwill Ambassadors are current or former football stars who are working tirelessly to build a world fit for children." Several stars, among them Brazilian football legend Pele (left) and UNICEF Goodwill Ambassador Roger Moore of "James Bond" fame, will actively engage in promoting the campaign. Both attended its launch, along with Secretary-General Kofi Annan and a group of school children. |
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