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'SafeStart', the New Advanced Safety Awareness Training Program From Primedia Workplace Learning, Featured in Daily October Giveaway At WWW.SAFESTART.COM.


CARROLLTON Carrollton.

1 City (1990 pop. 16,029), seat of Carroll co., W Ga., on the Little Tallapoosa River; inc. 1897. Manufacturing includes fiber-optic cable, ropes, yarns, stainless-steel pipe, apparel, and prefabricated homes. The Univ.
, Texas--(BUSINESS WIRE)--September 30, 1999--

Every day during October October: see month. , PRIMEDIA Primedia Inc., NYSE: PRM, formerly known as K-III Communications, is a New York City-based mass media corporation. It is publicly owned, trading on the New York Stock Exchange, but private equity giant KKR holds a controlling stake in the company.  Workplace Learning is giving away a complete package of its highly effective new advanced safety awareness training course, SafeStart(TM) on its website at www.safestart.com. SafeStart(TM) has a proven track record of reducing accidents by as much as 80% in some of the harshest workplace environments including steel, oil, meat packing, and lumber lumber, term for timber that has been cut into boards for use as a building material. The major steps in producing lumber involve logging (the felling and preparation of timber for shipment to sawmills), sawing the logs into boards, grading the boards according to  industries. Anyone interested in winning a free SafeStart(TM) program, a $2000 value, should register at www.safestart.com.

Companies who have used SafeStart(TM) have experienced immediate and long lasting reductions in workplace accidents. "In my area of responsibility, I have seen an 84% reduction of incidents compared to the previous year as a direct result of SafeStart(TM) training, and a marked improvement in morale among our employees as well," remarked Lawrence Lawrence.

1 City (1990 pop. 26,763), Marion co., central Ind., a residential suburb of Indianapolis, on the West Fork of the White River. It has light manufacturing.

2 City (1990 pop. 65,608), seat of Douglas co., NE Kans.
 Trachuk, District Manager, Field Services for Co-Rod.

SafeStart(TM) is an advanced safety awareness course that focuses on how to recognize and prevent mistakes before they occur. The five-module course teaches a very basic concept: workplace accidents are avoidable by keeping hazards in mind and in sight at all times. By training employees to recognize and avoid both the habitual Regular or customary; usual.

A habitual drunkard, for example, is an individual who regularly becomes intoxicated as opposed to a person who drinks infrequently.
 and unintentional patterns of behavior that lead to injury, SafeStart(TM) puts the tools to reduce accidents in the hands of employees and helps to make them better safety managers themselves.

"SafeStart(TM) is about how to prevent mistakes or errors you never wanted to make in the first place," said Bill Joiner join·er  
n.
1. A carpenter, especially a cabinetmaker.

2. Informal A person given to joining groups, organizations, or causes.
, Vice President and General Manager of PRIMEDIA Workplace Learning's Industrial Services Group. "Our studies of injury reports from more than 100 companies over the past decade show that 80-85% of the incidents involved the same critical behaviors. Our safety training is so effective in reducing accidents because it not only changes workers' perceptions of dangerous situations, but it changes their behaviors so that they can recognize and manage better the mental and physical states which lead to accidents and injuries."

The course is based on analysis of over 10 years of safety data gathered from daily experiences from hundreds of sites at home, work and on the road. From this data, a core checklist of critical behaviors or "critical errors" has been identified which includes: eyes not on task; mind not on task; moving into the line of fire; and loss of balance, traction Traction Definition

Traction is the use of a pulling force to treat muscle and skeleton disorders.
Purpose

Traction is usually applied to the arms and legs, the neck, the backbone, or the pelvis.
 or grip. SafeStart(TM) further identifies four mental/physical states which contribute to almost all of the critical errors; these include rushing, frustration, fatigue fatigue, in engineering
fatigue, in engineering, microscopic cracking of materials, especially metals, after repeated applications of stress. Fissures may be formed within pieces of metal during their manufacture when, while cooling from the molten state,
 and complacency com·pla·cen·cy  
n.
1. A feeling of contentment or self-satisfaction, especially when coupled with an unawareness of danger, trouble, or controversy.

2. An instance of contented self-satisfaction.
. The course provides efficient and practical steps helping employees to recognize these mental and physical conditions and to avoid the critical errors which can result from them.

"Workplace safety is not just a factor of hazardous environments, protective equipment, or safety policies and procedures Policies and Procedures are a set of documents that describe an organization's policies for operation and the procedures necessary to fulfill the policies. They are often initiated because of some external requirement, such as environmental compliance or other governmental ," said Joiner. "Workplace safety is primarily affected by employee behavior and awareness of the states and errors which can lead to accidents. Our training goes beyond traditional safety training by targeting this behavioral behavioral

pertaining to behavior.


behavioral disorders
see vice.

behavioral seizure
see psychomotor seizure.
 component, and helps all employees make the crucial connections between mental/physical states and patterns of error which lead to accidents."

The SafeStart(TM) course is structured in five, one-hour long, instructor-led modules, each of which includes a participant workbook work·book  
n.
1. A booklet containing problems and exercises that a student may work directly on the pages.

2. A manual containing operating instructions, as for an appliance or machine.

3.
 and video with scenarios of real live situations from different work environments. Module 1 introduces the course and the key concepts of safety, risk, critical behaviors which lead to accidents, and the mental and physical states that cause them. Module 2 covers the first two critical errors, eyes not on task and mind not on task, and explains how to overcome them. Module 3 deals with the last two critical errors, putting yourself in the line of fire and losing your balance, traction or grip. Module 4 covers the states that cause these critical errors (rushing, frustration, fatigue, and complacency) with specific tips to prevent injuries. Module 5 teaches four techniques to prevent critical errors and how to use these strategies to prevent injuries.

The SafeStart(TM) Starter Kit includes: five videotapes, 20 sets of five employee workbooks, 20 sets of three SafeStart(TM) reminder cards, a comprehensive Leader's Guide, and two posters. SafeStart(TM) is priced at $1,995.00 and may be ordered by contacting PRIMEDIA Workplace Learning:

By phone at (800) 433-9815

By fax at (972) 309-5432,

By email at SafeStart@pwpl.com

By mail at 4101 International Parkway, Carrollton, TX 75007

For further information or to order a free evaluation video on SafeStart(TM), go to www.safestart.com.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 30, 1999
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