'STAR WARS' TOYS COMING OUT IN FORCE NATIONAL CHAIN PLANS MIDNIGHT RELEASE.Byline: Candice Choi Staff Writer ``Star Wars'' mania Mania ancient Roman goddess of the dead. [Rom. Myth.: Zimmerman, 159] See : Death will be unleashed at the stroke of midnight today when Toys 'R' Us flings open its doors to sell the first wave of the film's merchandise. ``History has shown this is an event 'Star Wars' fans look forward to. Fans mark this date on their calendars,'' said Kathleen Waugh, spokeswoman for the New Jersey-based toy retailer. And the breadth of products being offered this time around is much greater than for the 2002 release of ``Episode II - Attack of the Clones,'' said Eric Nyman, Hasbro's director of marketing for ``Star Wars.'' Action figures, board games This is a list of board games. This page classifies board games according to the concerns which might be uppermost for someone organizing a gaming event or party. See the article on game classification for other alternatives, or see for a list of board game articles. and LEGO play sets are among the flood of products being released in waves in the weeks leading up to the May 19 debut of the film. ``Star Wars: Episode III - The Revenge of the Sith'' is the final installment in the trilogy A company founded in 1979 by Gene Amdahl to commercialize wafer scale integration and build supercomputers. It raised a quarter of a billion dollars, the largest startup funding in history, but could not create its 2.5" superchip. , fueling hype hype 1 Slang n. 1. Excessive publicity and the ensuing commotion: the hype surrounding the murder trial. 2. that the consumer mania will reach epic proportions. The Darth Vader Darth Vader fallen Jedi Knight has turned to evil. [Am. Cinema: Star Wars] See : Evil Voice Changer Changer The name given to a clearing member that is willing to assume the opposite position of a futures contract within a larger alternative exchange, of which it also is a clearing member. Mask is expected to be one of the mass market hits among children. For the older collector, Hasbro is releasing three exclusive items through Target, Toys 'R' Us and Wal-Mart. Wal-Mart is selling a package of classic action figures reproduced from 1977. To create an authentic feel, shoppers will buy an empty box and send away for four action figures just as shoppers did for the original toys. Only 50,000 are being made available at select locations. ``There's going to be a great emotional value to the package,'' Nyman said. ``This transcends movie hype; it's a pop culture phenomenon.'' Target expects to sell out of its exclusive Darth Vader figure relatively quickly and is limiting customers to one action figure per person, said Paula Thorton-Greear, spokeswoman for Target. At Toys 'R' Us, shoppers who buy $35 worth of ``Star Wars'' merchandise will be given a free Holographic See holographic storage. Yoda doll. Toys 'R' Us has held midnight openings for previous ``Star Wars'' movies, an honor the retailer hasn't bestowed on any other merchandise launch. ``There's nothing comparable to the scale of the mania (in the toy world Track listing
What sets ``Star Wars'' fans apart is their devotion and that they cover such a broad range of ages. Fans who began collecting years ago are bound to continue adding to their stock of collectibles, Auerbach said. ``It's an older customer who grew up with 'Star Wars,''' Waugh said. To keep traffic flowing into stores, merchandise is being released in waves through the release of the film and into the holiday season. Fans who turn out for Toys 'R' Us' midnight launch in Times Square are being invited to dress up as their favorite characters - but it's likely fans across the country will turn up decked out. ``This is one of those rare occasions they can wear their costumes proudly,'' Waugh said. Candice Choi, (818) 713-3634 candice.choi(at)dailynews.com CAPTION(S): photo Photo: (color) A large Darth Vader display will greet customers at the Toys 'R' Us store in Times Square, which will open its doors at 12:01 Saturday to sell merchandise from the latest ``Star Wars'' film. Jim Sulley/Toys 'R' Us |
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