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'SONG PLAYS VEGAS!' Delta's Song Debuts New York/JFK to Las Vegas and Boston to Las Vegas Service.


Business Editors

NEW YORK--(BUSINESS WIRE)--Oct. 1, 2003

Unique Amenities - Video on Demand, Live Satellite TV - Will

Enrich Travel Experience and Fit Customers' Individual and Changing

Needs

Song(TM) (www.flysong.com), Delta Air Lines' new service developed to change customer expectations for high-quality, low-fare air travel, begins service between New York/JFK and Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  and between Boston and Las Vegas on Wednesday October 1, 2003.

The first flight from New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 departs JFK at 9:15 p.m. and is scheduled to arrive in Las Vegas at 11:45 p.m. The first flight from Las Vegas to JFK departs on October 2 at 12:35 a.m. and is scheduled to arrive at 8:15 a.m. The first flight from Boston departs at 6:15 p.m. and is scheduled to arrive in Las Vegas at 9:03 p.m. The first flight from Las Vegas to Boston departs at 9:55 p.m. and is scheduled to arrive on October 2 at 5:48 a.m. Song will initially offer one daily roundtrip flight between JFK/Boston and Las Vegas. Song also serves Las Vegas from Ft. Lauderdale and Orlando.

"We're excited to offer Song's high-quality, non-stop service and low fares to customers traveling between New York, Boston and Las Vegas, " said John Selvaggio, president of Song. "Song has been growing quickly and will continue to expand in order to bring its unique service and innovative approach to travelers in markets across the country."

Song provides direct non-stop service between major cities in the Northeast United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and key Florida leisure destinations, plus Atlanta, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Las Vegas and San Juan San Juan, city, Argentina
San Juan (săn wän, Span. sän hwän), city (1991 pop. 353,476), capital of San Juan prov., W Argentina. It is a commercial and industrial center in an agricultural region.
. Utilizing a fleet of 36 199-seat, all-coach Boeing 757s The Boeing 757 is an American short to medium range commercial passenger aircraft manufactured by Boeing Commercial Airplanes. It was launched by Eastern Air Lines and British Airways to replace the Boeing 727 and entered service in 1983. , Song plans to offer 142 daily non-stop flights A non-stop flight in the aviation industry refers to any flight which does not involve any intermediate stops. Many laymen mistakenly assume that a "direct flight" is similar to a "non-stop flight".  by the end of October. Additionally, Song presently serves all three New York metro For the region, see .

Metro New York is a free daily newspaper in New York City started in 2004. Its main competition is AM New York, with which it practices many of the same distribution and marketing strategies.
 area airports - JFK, Newark and LaGuardia - the only low-fare service to do so.

Song will meet air travelers' individual and ever-changing needs through a variety of innovations, several of which are industry firsts. These include:

-- Regular updates to amenities and services based on customer

feedback. Customers have the ability to vote on products and

services via the Song Web site: www.flysong.com.

-- Web site to allow passengers to find low fares across a range

of dates. When searching for flights at flysong.com, customers

can instantly view additional low fares by selecting a wider

range of dates rather than starting the search process from

the beginning, for an experience that offers more information

and flexibility.

-- The most advanced in-flight entertainment In-flight entertainment (IFE) refers to the entertainment available to aircraft passengers during a flight. After World War II commercial aviation flights became a daily event in which entertainment was requested by passengers to help the time pass.  technology available

(starting installation in October 2003). Song is partnering

with Matsushita Avionics Systems and EchoStar Communications

Corporation (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:DISH) and its DISH Network See DBS. (TM) satellite

TV service to provide a complement of on-board amenities,

which will include:

-- Personal video monitors at every seat with "touch screen"

technology and credit card "swipe" capability.

-- Live, all-digital satellite television programming from

DISH Network.

-- Digitally-streamed MP3 audio programming, which will allow

passengers to create a personal play list from an

extensive library of audio files.

-- Pay-per-view programming available on demand, which will

feature a wide-range of current offerings for all ages.

-- Multi-player interactive games that allow play between

passengers.

-- Interactive iXplor moving map program with zoom

capabilities and points of interest information.

-- Connecting gate information broadcast directly to personal

in-seat video monitors.

-- Expandable in-flight entertainment technology, which will

facilitate the opportunity to integrate additional services in

the future such as in-flight shopping and on-line product

purchase capabilities.

-- Gourmet food selections created by Song Consulting Executive

Chef Michel Nischan, including:

-- Shaved Turkey on Foccacia

-- Rock n' Roll Veggie Sushi

-- Greek Salad Greek salad
n.
A salad of lettuce and raw vegetables, such as cucumbers, tomatoes, and onions, garnished with olives and feta and dressed with olive oil and vinegar.
 

-- Premium branded beverage and food choices available on-board

for purchase, including:

-- The "Song Sky High Martini" featuring Finlandia Vodka Finlandia is a Finnish vodka produced from six-row barley. Of all Finnish alcohol products, it is the brand name that most foreigners associate with the country. Finlandia was launched in Scandinavia in 1970 and in the United States in 1971. ,

with an olive, served in a signature martini glass.

-- The "Song Twisted Madres," a Southern Twist shaken with

cranapple and orange juice.

-- Lender's bagels Lender's Bagel Bakery started when Harry Lender immigrated to the United States from Poland in 1927.

The business took off, centered in New Haven, Connecticut, and in 1965 the company was the first company to sell frozen bagels, making it the second most purchased frozen food in
 

-- Yoplait and Stonyfield Farms Stonyfield Farm is an organic yogurt maker located in Londonderry, New Hampshire, in the USA. The company makes the number-one selling brand of organic yogurt and number-three overall yogurt brand in the United States.  organic yogurts

-- Fresh, seasonal organic fruit

-- Onboard credit card acceptance for in-flight service items.

-- Complimentary Coca-Cola(R) products, including Dasani(R)

water.

-- A simple unrestricted low-fare pricing structure with most

one-way fares expected to be no more than $299.* Song will

provide customers simple, user-friendly pricing options,

including 14-day, 7-day, 3-day, walk-up fares and sale fares.

Fares will not require a Saturday-night stay.

-- 33 inches of seat pitch, or legroom leg·room  
n.
Room in which to stretch the legs while seated.


legroom
Noun

space to move one's legs comfortably, as in a car

legroom n
, throughout the entire

aircraft. This is the most pitch available from any low-fare

service's fleet and more than most major carriers.

-- Frequent flyer frequent flyer Hospital practice A popular term for a Pt who is regularly admitted to a particular ER or health care facility, for various reasons  benefits through the Delta SkyMiles(R) program

and other partner programs.

-- Simple, one-step connections with Delta's worldwide service,

including interline in·ter·line 1  
tr.v. in·ter·lined, in·ter·lin·ing, in·ter·lines
To insert between printed or written lines.



in
 with SkyTeam(TM) members and other partner

airlines.

"Our customers will play a major role in the development of Song," said Selvaggio, a 30-year veteran of the airline industry. "They will be able to vote products and services onto the aircraft. And, with the many entertainment choices offered on Song, they will be able to make each flight what they want it to be."

Selvaggio added, "We've put a great deal of thought into everything we will offer, understanding that each time a person flies, he or she has different expectations. They may be on business and want the ability to prepare for a meeting. They may be flying with children and need something to keep them entertained. Or they may be flying for pleasure and are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 a way to relax on board. We will be able to serve each of those customers on Song, on every flight."

Assets Unique Among Low-Fare Segment

Technology: Unlike its competitors, Song has the advantage to leverage Delta's world-class technological infrastructure to create the world's first all-digital airline product, thereby offering customers a wide-range of conveniences, including:

-- Dedicated Web site - www.flysong.com. On the Web, Delta's

technology infrastructure will support flysong.com, a simple,

easy to use, information-rich site on which customers can

purchase tickets, find low fares, check-in for flights and

print boarding cards from the convenience of their home or

office.

-- First-ever book to ticket automation. Over the phone,

customers will be able to book and complete purchases directly

with Song through voice-recognition technology.

-- Self-service kiosks. At the airport, self-service kiosks will

continue to help customers avoid lines by electronically

executing high-demand transactions.

-- Efficient gate and boarding. At the gate, exclusive gate

information displays will ensure that customers remain

informed up-to-the-minute. Additionally, gate and boarding

technology will facilitate efficient, expedited boarding.

Cost savings through higher aircraft utilization Average numbers of hours during each 24-hour period that an aircraft is actually in flight. : Delta has developed a process that facilitates Song's aircraft utilization rates to be among the highest in the industry - 12.7 hours per day, a 22 percent improvement over mainline mainline Drug slang verb To inject a drug  Delta's average 757 aircraft.

"Song is an aggressive initiative to compete in the low-fare market," concluded Selvaggio. "We will not only offer low fares but lower operating costs operating costs nplgastos mpl operacionales , so we can be successful where previous attempts by other major airlines have failed."

All Song flights are operated by Delta Air Lines. - Song tickets can be purchased by visiting flysong.com or by calling 1-800-FLY-SONG (1-800-359-7664).

(*)Terms and Conditions

Restrictions: Tickets are non-transferable. Seats are limited and fares may not be available on all flights. Tickets: Fares are one way. Round-trip purchase is not required. Except for tickets purchased on flysong.com ticketing must be competed by midnight one day after the reservation is confirmed or at least 14/7/3/0 days prior to departure, whichever pricing selection occurs first. See flysong.com for online ticket purchase requirements and restrictions. Min./Max. Stay: None. Cancellations/Refunds/Changes: Fares are nonrefundable. Delta may permit you to apply a portion of the fare value to future travel upon payment of applicable fees and fare difference, otherwise the ticket will have no value. Contact a Song agent or visit flysong.com for details. Taxes/Fees: Fares do not include a USD USD

In currencies, this is the abbreviation for the U.S. Dollar.

Notes:
The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion.
 3.00 Federal Excise Tax Excise Tax

1. An indirect tax charged on the sale of a particular good.

2. A penalty tax applied to ineligible transactions in retirement accounts. This penalty is assessed by and paid to the IRS.

Notes:
1.
 that will be imposed on each flight segment in the passenger's ticketed itinerary. A flight segment is defined as a takeoff and a landing. Fares do not include Passenger Facility Charge(s) of up to USD 18.00, depending on itinerary, and September 11th Security Fee of up to USD 10.00 per round-trip. For travel to/from San Juan, PR, a USD 13.40 International Departure and Arrival Tax applies. These fees are the responsibility of the passenger and must be paid at the time the ticket is purchased. Miscellaneous: Fares and rules are subject to change without notice. Other restrictions may apply.

(R) "Coca-Cola" and "Dasani" are registered trademarks of The Coca-Cola Company and used with permission.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 1, 2003
Words:1426
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