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'SMART SHOPPERS' BOOST TJ HUGHES.


Byline: NEIL HODGSON Neil Hodgson (born November 20 1973 (1973--) (age 35) in Burnley, Lancashire) is a motorcycle racer who won the 2000 British Superbike championship and the 2003 Superbike World  

LIVERPOOL-based discount retail chain TJ Hughes is finding favour with a new breed of shopper.

Consumers in search of discounts on branded products, as well as value and quality, helped boost annual sales at the London London, city, Canada
London, city (1991 pop. 303,165), SE Ont., Canada, on the Thames River. The site was chosen in 1792 by Governor Simcoe to be the capital of Upper Canada, but York was made capital instead. London was settled in 1826.
 Road-based group by 9.1% to pounds 261.3m in the year to January January: see month.  31.

Pre-tax profits rose from pounds 1.55m to pounds 2.36m and the business, which was founded in 1912, said the performance across its 50-strong chain oS f stores has out-stripped the retail sector.

Chief executive Sue Tennant said: ''We have always had a strong consistent following from our loyal customers, but are now also attracting a different type of shopper who is turning to TJ Hughes because they find high value items at bargain prices.

"These 'smart shoppers' are finding that they can come into our store, or shop online, and buy top brands at reduced prices.

"Once they realise how much they are saving they don't want to go back to paying the premium price."

She added: "This new group of customers is going to stay with us for the long term."

And she revealed that in the halfyear ended August 1, 2009, the group has continued to perform well, with positive like-for-like sales Like-for-Like Sales

The portion of current sales achieved through activities that are comparable to the activities of the previous year.

Notes:
Using like-for-like sales is a method of valuation that attempts to exclude any effects of expansion, acquisition, or other
 and internet sales growth of more than 80%.

She said: "Our business has huge untapped potential and we are committed to investing in the next stage of our growth, with more stores and a bigger internet offering."

The business employs more than 4,000 people and opened its 50th outlet last month.
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Title Annotation:Business
Publication:Liverpool Echo (Liverpool, England)
Article Type:Company overview
Date:Oct 6, 2009
Words:262
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