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'SHOWTIME' AT THE NINTENDO BOOTH FOR THE WINTER CONSUMER ELECTRONICS SHOW

 Nintendo Rules Sky, Sea and Land with Latest Product Announcements
 LAS VEGAS, Jan. 5 /PRNewswire/ -- As thousands descend on the gaming capital of the world for the biannual Winter Consumer Electronics Show, Nintendo of America Inc. will be "stripping" away all the hype to showcase technologies and new products which are bringing consumers a whole new perspective on the $6 billion video game business.
 Video game players are expected to make 1994 the "year of the cartridge" by purchasing an estimated record 112 million cartridges for all home and portable video game systems. Nintendo will command 70 percent of the market for total U.S. retail sales by introducing some of the hottest games for its 16-bit, 8-bit and hand-held systems.
 For the Super Nintendo Entertainment System (Super NES) Nintendo has teamed up with Major League Baseball(R) and today's most popular baseball player, Seattle Mariners' superstar Ken Griffey Jr., to add baseball entertainment to its growing line-up of 16-bit sports titles -- "Ken Griffey Jr. Presents: Major League Baseball." Cartridge-based technology takes a giant leap forward with the introduction of the second generation of super FX in "Stunt Race FX" for the Super NES. This racing game is the fastest and most technologically advanced cartridge-based video game to date. Other hot Super NES titles to be previewed at the show include "Super Metroid" from Nintendo, "NBA Jam" from Acclaim, "Mega Man X" from Capcom, "Citadel" from Electro Brain and "Jungle Book" from Virgin.
 The portable video game market is thriving with Game Boy posting record-high unit sales in December. Bolstered by introduction of newly packaged Game Boy Basic last March and "Tetris 2" Game Pak last fall, Nintendo will continue to build on its 80 percent share of the portable market by introducing several great new titles. In support, "Wario Land: Super Mario Land 3," is the sequel to the most successful Game Boy game to date, "Super Mario Land 2." Also due in stores this spring is "Donkey Kong '94," which reunites Mario with his old nemesis, Donkey Kong.
 On the 8-bit front where Nintendo commands 100 percent of the market, sales of the redesigned 8-bit NES Basic are strong. Nintendo recently released "Tetris 2" for 35 million NES fans and will introduce the next in the series of its most successful video game series to the platform in 1994, "Mega Man 6."
 On the technology front, Nintendo's Gateway System is taking off. Having teamed up with new partners such as Virgin Atlantic, China Air, Sheraton Hotels and Holland America, to name a few, Nintendo will reach more than 20 million travelers in 1994 via more than 50 airplanes, 150,000 rooms in resort and business hotels and 10 cruise ships. The Nintendo Gateway System is the first -- and only -- truly interactive, on-demand multimedia entertainment system.
 While advanced systems such as Atari's Jaguar and Panasonic's 3DO are having trouble finding their niche in the marketplace, Nintendo is right on target with Project Reality, the 64-bit system which Nintendo is developing in conjunction with Silicon Graphics Inc. The product will be previewed in the arcades in 1994 and in the home in 1995.
 The Life Fitness Exertainment System(TM), a state-of-the-art Lifecycle(R) aerobic trainer, coupled with the Super Nintendo Entertainment System, represents not only a totally new interactive product, but the creation of a brand new video game category. The first products will be available to consumers this fall.
 Nintendo of America Inc., based in Redmond, Wash., holds 70 percent of the total U.S. home video game market and is a wholly owned subsidiary of Nintendo Company Ltd., Japan, the world's largest manufacturer and marketer of video games.
 -0- 1/5/94
 /CONTACT: Sherri Snelling, 213-623-4200, or Don Varyu, 206-462-4220, Booth No. 6999, South Annex, both of Golin/Harris/


CO: Nintendo of America Inc. ST: Nevada, Washington IN: CPR SU: PDT

JM-JB -- LA005 -- 9170 01/05/94 08:05 EST
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Publication:PR Newswire
Date:Jan 5, 1994
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