'SCHOOLBREAK SPECIALS' DROP OUT OF CBS SCHEDULE.Byline: New York Daily News New York Daily News Morning daily tabloid newspaper published in New York City. It was founded in 1919 by Joseph Medill Patterson and his cousin Robert McCormick as a subsidiary of the Tribune Co. of Chicago. The first successful tabloid-format newspaper in the U.S. And then there was one. After 13 years, CBS (Cell Broadcast Service) See cell broadcast. aired its last original "Schoolbreak Special" Tuesday. The intermittent late-afternoon series of dramas for kids - most of them with some sort of moral or lesson - has fallen prey to low ratings and station apathy. While there will probably be a couple of repeat "Schoolbreak Specials" later this season, CBS has ceased production of new ones. The demise of the CBS franchise leaves just ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. offering periodic late-afternoon dramas with themes dealing with real issues affecting adolescents. The CBS "Schoolbreak Specials," like ABC's "Afterschool af·ter·school adj. often after-school 1. Taking place immediately following school classes: afterschool activities. 2. Specials," generally aired at 4 p.m. during the school year. Tuesday's show, "Crosstown," was about a 17-year-old girl dealing with moving from a nice area in the suburbs to a marginal urban neighborhood as a result of her parents' divorce. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a CBS spokeswoman, the network will redirect funds spent to produce the "Schoolbreak" series to create educational programming for Saturday mornings. "I think at one point it was an important show," said Tom DeCabia, senior vice president at the Paul Schulman Co., a media buying firm. "But it got kind of stale after a while." According to DeCabia, the specials' infrequent scheduling made it hard to find a loyal audience. CBS' decision to cancel the "Schoolbreak" specials comes after its new owner, Westinghouse, told the FCC (1) (Federal Communications Commission, Washington, DC, www.fcc.gov) The U.S. government agency that regulates interstate and international communications including wire, cable, radio, TV and satellite. The FCC was created under the U.S. it would increase its children's programming content to three hours a week. CBS currently airs the educational "Beakman's World" and "National Geographic's Really Wild Animals Really Wild Animals was a nature television series and VHS series from 1993 to 1997 for children starring the late Dudley Moore as Spin. Released by the National Geographic Society, the series educated children about many different species of animals. " on Saturdays. ABC remains committed to its 23-year-old "Afterschool Special" series, according to a network spokeswoman. ABC will air eight such specials, five originals and three repeats, during the 1995-96 school year. Indeed, one called "Notes for My Daughter" airs Thursday. ABC also plans to run eight 'Afterschool Specials" next season as well. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion