'Russia: the New Pay-Tv Frontier': Still Far from Realising Its Full Pay-TV Potential, but Our Research Indicates Strong Growth across All Pay-TV Platforms.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c71376) has announced the addition of "Russia: The New Pay-TV Frontier" to their offering. The Russian Russian associated in some way with Russia. Russian blue a breed of cats with short, dense, silver-tipped blue-colored coat and vivid green eyes. market is still far from realising its full pay-TV potential, but our research indicates strong growth across all pay-TV platforms. Broadband service providers An ISP, telephone company, cable company or other carrier that offers high-speed communications to homes and businesses, typically for Internet access. Cable modems, DSL and T1 lines are the common technologies. See broadband, cable modem, DSL and T1. that have launched IPTV (Internet Protocol TV) Also called "TV over IP," IPTV delivers scheduled TV programs and video-on-demand (VOD) via the IP protocol and digital streaming techniques used to watch video on the Internet. (or are in the test phase) are seeking additional sources of cash, and are considering IPTV either as an ARPU (Average Revenue Per User) A calculation often used to determine the overall value of an application. It is also used to rate particular customers, especially in the wireless space, by comparing someone's account to the overall average. booster Booster - A data-parallel language. "The Booster Language", E. Paalvast, TR PL 89-ITI-B-18, Inst voor Toegepaste Informatica TNO, Delft, 1989. or a competitive tool to win more broadband broadband Term describing the radiation from a source that produces a broad, continuous spectrum of frequencies (contrasted with a laser, which produces a single frequency or very narrow range of frequencies). users. So in Russia, IPTV is still perceived more as a broadband -- rather than a TV or media -- application. Indeed, in comparison with other European IPTV providers we do not see much novelty Novelty is the quality of being new. Although it may be said to have an objective dimension (e.g. a new style of art coming into being, such as abstract art or impressionism) it essentially exists in the subjective perceptions of individuals. in terms of Russian IPTV operators' initial IPTV strategies. Overall, the core growth in IPTV will come from subscribers who are already 'connected' but do not have pay-TV services. While subscriber growth will come over the short term, significant revenue growth will not come as fast as operators expect. Most operators are providing typical basic market-entry promotional bundles, which do bring in subscribers -- but not extra cash. Also, we do not expect to see massive migrations of cable or satellite consumers to IPTV, at least in the short term. However, in the long term -- assuming that service launches go well and that the content offered is good -- we do see IPTV as a valid long-term threat to cable and (to a lesser extent) the only satellite platform in Russia, NTV-Plus. The evidence for this is an increasingly competitive pay-TV market in Moscow. A fast-growing economy and large population make the Russian pay-TV market one of the most underexploited in the world. Massive Russian capital/oil money transfer investments in telecoms infrastructure and a strong presence of foreign technology suppliers suggest that the size of the country's media and telecom market will increase significantly over the short term. In addition, Russia's own incumbent pay-TV players are gearing up for increased pay-TV competition over the next five years. Cable companies are beginning to consolidate, while Russia's only satellite operator, NTV-Plus, is introducing HD-backed premium packages to address multiple platform competition. Russians are consuming more pay-TV, and their expectations in terms of channels and content are also increasing. And while today most cable companies cannot offer the premium pay-TV package, the growth of the Russian middle class will drive demand and most likely boost the Russian pay-TV market over the long term. Under this scenario, we expect Russia to be one of the fastest growing emerging pay-TV markets in the world. Report Breakdown: - Our view - Leading the Eastern European IPTV promise - Pay-TV market snapshot (1) A saved copy of memory including the contents of all memory bytes, hardware registers and status indicators. It is periodically taken in order to restore the system in the event of failure. (2) A saved copy of a file before it is updated. - Russian multi-channel subscriber growth - Key pay-TV players - Cable - Satellite - Terrestrial Dealing with the earth. See terrestrial link. TV network CTC CTC - Cornell Theory Center Media - IPTV: Comstar-UTS set to shake up cable and satellite - Background - Comstar-UTS service offerings and market share - Performance analysis - Comstar-UTS IPTV service overview - IPTV service providers launch in Russia - Russia: a highly attractive but risky market Table of figures Figure 1 Russian pay-TV market: key figures Q1 2007 Figure 2 Russian multi-channel subscriber numbers Figure 3 Sistema Telecom business structure Figure 4 Comstar-UTS IPTV subscriber numbers Figure 5 Russia broadband service provider subscribers Figure 6 Moscow pay-TV market highlights Q1 2007 Source: Ovum For more information visit http://www.researchandmarkets.com/reports/c71376 |
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