'RealLife HR' is Unveiled as New Name for RewardsPlus.

HUNT VALLEY, Md. -- The company known nationally as a leader in benefits management and outsourcing solutions today announced its new name - RealLife HR(SM).

Formerly known as RewardsPlus(R), the new name more accurately reflects the value RealLife HR and its team of professionals bring to the HR community, according to Gary Broache, RealLife HR president, who unveiled the corporate name change today during a company-wide event at the firm's Hunt Valley, Md. headquarters.

"This is an exciting day for the company," Broache said. "As we prepare to celebrate our tenth year in business, we felt this was the ideal time to adjust our name and brand to better connect with our core competency, which is Human Resources.

"During the past 10 years our products have evolved from delivering voluntary benefit services to becoming a leading provider of benefits management and outsourcing solutions," Broache said. "We believe the RealLife HR name is a stronger way of communicating our HR expertise and delivery of services."

Timothy L. Krongard, CFO, QuestMark Partners, LP and a member of the RealLife HR board of directors said "This name better reflects the firm's capabilities and the potential value to their clients. As importantly, RealLife HR's supporting technology is more than up to the demanding and complex HR challenges. Everyone in the firm is fully committed to doing all that it takes to make outsourcing benefits administration successful."

In conjunction with the name change, the company unveiled a new logo for RealLife HR as well as a newly designed Web site - www.reallifehr.com. The company also announced plans to launch a communications campaign targeting the regional business community and HR decision-makers across the nation. The campaign will include increased executive and corporate visibility in the local community as well as with key HR industry trade organizations.

"Today's announcement is just the beginning," Broache told the RealLife HR professionals during today's announcement event. "Our customers and prospects will be seeing a lot more of us out in the community and in the industry as we continue to tell the story of how our services can provide so much to the HR industry."

Operating under the new RealLife HR brand, the company's products include: RealLife Benefits(SM) - a suite of Web-based applications and professional services that facilitate employee benefits communication, enrollment and ongoing administration; and RealLife Services - a host of outsourcing services designed to help HR delegate time-consuming processes and focus on more strategic HR initiatives.

About RealLife HR

A leader in benefits management automation and outsourcing services, RealLife HR simplifies and automates benefits communications, enrollment and administration in addition to offering call center services and a dedicated support team.

RealLife HR clients include a wide array of brokers and consultants as well as nationally recognized entities including Magellan Health Systems, Bombardier, Unilever, AT&T, Comcast and the North Carolina Office of State Personnel. For more information visit www.reallifehr.com.

RealLife HR and the RealLife HR logo are service marks of RewardsPlus of America Corporation.

RealLife Benefits is registered in the U.S. Patent and Trademark Office as a service mark of RewardsPlus of America Corporation.