'ReNew Orleans'.DNA DNA: see nucleic acid. DNA or deoxyribonucleic acid One of two types of nucleic acid (the other is RNA); a complex organic compound found in all living cells and many viruses. It is the chemical substance of genes. Creative Media will produce a syndicated TV special about the rebuilding of New Orleans New Orleans (ôr`lēənz –lənz, ôrlēnz`), city (2006 pop. 187,525), coextensive with Orleans parish, SE La., between the Mississippi River and Lake Pontchartrain, 107 mi (172 km) by water from the river mouth; founded that will showcase construction-related brands. The show, titled "ReNew Orleans," centers on the creation of a community center in a Katrina-damaged neighborhood. Los Angeles-based marketing agency DNA Creative has recruited film star Lou Gossett Jr. to host the series and explain the construction of the 2-acre community center. In addition, Gossett will cover the food, music and culture of New Orleans The people and culture of New Orleans have made New Orleans, Louisiana unique among and distinct from other cities in the United States, including other Southern U.S. cities. New Orleans in modern times has been described as being not a Southern city but a Caribbean city. . On the advertising side, DNA Creative has secured BrandSource as the show's title sponsor. The BrandSource is a Web site with 2,200 affiliated stores, mostly in Eastern and Southern states Southern States U.S. Confederacy government of 11 Southern states that left the Union in 1860. [Am. Hist.: EB, III: 73] Dixie popular name for Southern states in U.S. and for song. [Am. Hist. , that sell major home appliances, furniture and lighting fixtures. As the name implies, BrandSource promotes the brands of its merchandise vendors, which include Amana, General Electric, Maytag, Panasonic, JVC JVC Victor Company of Japan (or Japan's Victor Company) JVC Jewelers Vigilance Committee JVC Jesuit Volunteer Corps JVC Jet Vane Control (directs VLS-launched missiles) JVC Jonker-Volgenant-Castanon and Whirlpool. "ReNew Orleans" will promote BrandSource and its suppliers along with other major brands. "All sponsor packages will include featured segments in the television series as well as print, radio, television, online advertising and media," according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. DNA Creative. "As a company, BrandSource is all about helping the little guy. It was apparent from the beginning that they would be ideal for this project, which is all about helping a community get back on its feet," said Damon Harman, the chief executive officer of DNA Creative. Harman expects each sponsor to get directly involved in the construction project along with the television series. Using this new model, he hopes to produce multiple seasons of the ReNew Orleans program and "improve New Orleans block by block." The agency worked with the State of Louisiana CODE, OF LOUISIANA. In 1822, Peter Derbigny, Edward Livingston, and Moreau Lislet, were selected by the legislature to revise and amend the civil code, and to add to it such laws still in force as were not included therein. Economic Development Board and New Orleans Mayor Ray Nagin to put the project together. Staff reporter Joel Russell can be reached at jrussell@labusinessjournal.com, or at (323) 549-5225, ext. 237. |
|
||||||||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion