'Rank Write Roundtable' First Web Forum to Promote Copywriting as Proven Strategy for Attaining High Search Engine Rankings: New Free Newsletter Provides Expertise Needed for Successful Site Optimization.

Business Editors/Hi-Tech Writers

BELLINGHAM, Wash.--(BUSINESS WIRE)--Aug. 14, 2000

Jill Whalen and Heather Lloyd-Martin, both recognized authorities in search engine optimization, are offering their combined expertise in a new free weekly e-mail newsletter, "Rank Write Roundtable."

With content written exclusively by these experts, "Rank Write" is the first publication to promote copywriting as a crucial component of successful site optimization. Although most Internet marketers, webmasters, and site publishers know that high search engine rankings are vital to the success of online businesses, they find attaining top rankings is a frustratingly elusive goal.

The expert advice provided in "Rank Write Roundtable" reduces that frustration and boosts the success rate of web marketers' search engine optimization endeavors.

There are an estimated one billion pages on the World Wide Web, and one million pages are added each day. Web users rely on the search engines to identify sites that offer content relevant to their needs. As such, it is imperative that web marketers succeed in having their sites indexed and ranked high by the major search engines.

Attaining high rankings is a challenge, for each search engine's algorithm is different, and the undisclosed algorithms change frequently. Myths about search engines proffered by search engine "experts" also thwart the efforts of Internet marketers.

Whalen and Lloyd-Martin are determined that "Rank Write Roundtable" be a clear and trusted voice apart from the cacophony of misinformation surrounding web marketers. "We are committed to helping our clients and others to 'rank right' in the search engine game," says Whalen. Adds Lloyd-Martin, "My mission is to ensure that web writers understand that keyword-rich copy is crucially important for high rankings. Web copywriting is an unrecognized yet essential component of successful search engine ranking."

"Rank Write Roundtable" is unique among web forums, since the content is written exclusively by these experts who have succeeded in achieving page one rankings for the majority of their clients. Recent topics covered included: how to avoid spamming the search engines, determining ideal copy length, honing messages for the medium, utilizing frames effectively, and optimizing meta tags.

Jill Whalen is the owner of Whalen's Web Whiz (http://www.HighRankings.com), and has achieved an industry-documented success rate of 80% long-term Top 10 Rankings. Heather Lloyd-Martin, president of SuccessWorks (http://www.successwks.com), is a columnist for Entrepreneur Magazine's Start-Ups and WorkZ. Their clients include Polycom.com, TeVeo.com, EPlans.com and Multicity.com.