'Race in You Could Win' At Econo Lodge and Rodeway Inn Hotels This Summer; Choice's Economy Brands To Provide Scratch-and-Win Cards at 800-Plus Hotels Nationwide plus Lowe's Home Improvement Warehouse Stores.Business Editors SILVER SPRING, Md.--(BUSINESS WIRE)--May 9, 2002 The thrill of professional race car driving. The magic of Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. . And the power of two of the nation's most affordable, value-oriented lodging chains. All come together this summer when more than 850 Econo Lodge Econo Lodge is an economy motel chain based in the United States. Econo Lodge is the second largest brand in the Choice Hotels system. It is one of the best known names of its category and provides affordable rooms to budget travelers. and Rodeway Inn Rodeway Inn is an upper-priced economy chain of motels in the United States and Canada. Rodeway Inn is a brand of the Choice Hotels group. There are over 150 locations in North America. brand hotels offer "Race In You Could Win" scratch-and-win cards, jointly sponsored by Choice Hotels International (NYSE NYSE See: New York Stock Exchange :CHH CHH Cartilage Hair Hypoplasia CHH Crustacean Hyperglycemic Hormone CHH Carter Holt Harvey Limited (Australia & New Zealand) CHH Chuan Hup Holdings Limited (Singapore) CHH Certified Hardware Hosineer ), franchisor of the Econo Lodge and Rodeway Inn brands, and Lowe's Home Improvement Warehouse, with nearly 800 locations nationwide. The cards, which will be distributed free of charge to all guests at Econo Lodge and Rodeway Inn brand hotels beginning June 10, come in two collectible versions: the first features the likeness of up-and-coming professional racing superstar Jimmie Johnson This article is about NASCAR driver. For the football player, see Jimmie Johnson (American football). For people named Jimmy Johnson, see Jimmy Johnson (disambiguation). , driver of the Lowe's-sponsored #48 racecar race·car n. Sports An automobile used for racing. and winner of the Napa 500 at California Speedway The California Speedway is a two-mile, low-banked, D-shaped oval superspeedway in Fontana, California, similar to that of "sister track" Michigan International Speedway. It is located approximately 40 miles east of Los Angeles on the site of the former Kaiser Steel mill. ; and the second features an up-close shot of the race car. Prizes include $25 gift cards redeemable at Lowe's stores and the grand prize - a "Fantasy Weekend" for four to Las Vegas, Nevada, which includes airfare, lodging, dinner with Johnson and a weekend pass to a professional drivers' school, with a chance to get behind the wheel of a race car. "The professional racing fan and the Econo Lodge and Rodeway Inn guest are often one and the same," said Tim Shuy, Choice's vice president, economy brands. "The `Race In You Could Win' promotion is designed to appeal to both the value orientation Noun 1. value orientation - the principles of right and wrong that are accepted by an individual or a social group; "the Puritan ethic"; "a person with old-fashioned values" ethic, moral principle, value-system and personal passions of our guests. And by teaming with Lowe's, we have a tie-in to one of racing's biggest new stars and nearly 800-plus new distribution points from which to tout the promotion." In addition to distribution at Econo Lodge and Rodeway Inn hotels, the scratch-and-win card will be distributed at point-of-purchase to Lowe's shoppers during a weekend special event. And cards will be given away at major races during special events sponsored by Lowe's. The "Race In You Could Win" promotion will be advertised via a national network and spot radio campaign, slated to begin June 3 and again featuring the wry humor of Barry Corbin, best known for his quirky role on "Northern Exposure." Additionally, Econo Lodge and Rodeway Inn logos will appear on the Lowes #48 race car during major races. Choice Hotels International is the world's second largest lodging franchisor, marketing more than 5,000 hotels open or under development in 46 countries under the Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, Econo Lodge, MainStay Suites and Rodeway Inn brand names. For more information on Choice, visit the company's web site at www.choicehotels.com. Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, Econo Lodge, MainStay Suites and Rodeway Inn are registered trademarks of Choice Hotels International. |
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