'R' Word Spurs Rise of PR as Companies Trim Advertising; TransMedia Group Sees Business Upsurge 'Recession' Related.BOCA RATON Boca Raton (bō`kə rətōn`), city (1990 pop. 61,492), Palm Beach co., SE Fla., on the Atlantic; inc. 1925. Boca Raton is a popular resort and retirement community that experienced significant industrial development in the 1970s and 80s. , Fla., Jan. 22 /PRNewswire/ -- While the economy is stumbling, the PR business is rumbling along briskly at one of Florida's largest PR firms, TransMedia Group. http://www.transmediagroup.com/. "PR firms tend to be recession proof as they typically get a bigger slice of the marketing pie when ad budgets are slashed during economic downturns," said TransMedia Group's founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Thomas J. Madden. Getting a message out through PR is a lot more cost effective than advertising," he added. Ad agencies that own PR firms or have a strong PR division are better off during a downturn because when the ad side reduces, the PR side gains, keeping the firm healthy and balanced as it sails through a slowdown, he said. Madden cited TransMedia Group's recent upsurge in business as proof that companies are turning more to PR while sales revenues dip, credit is tight and fear levels rise. The multi-lingual firm was just retained by the Government of Brazil to promote an expansion of Brazilian franchise companies into the U.S. and tomorrow is sending a platoon of publicists out to Los Angeles to do publicity for America's Premier Rhythmic Gymnastics Event, LA Lights Rhythmic Gymnastics Tournament of Champions, Jan. 24-27, featuring Olympians from the 2004 Olympic Games and competitors from 14 countries. "It helps to be multi-lingual and global in perspective," said Madden about the firm he started 25 years ago when he left NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. where he was Vice President, Assistant to the President, then Fred Silverman. Operating out of a building it owns in downtown Boca Raton, TransMedia Group has offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and London. Among companies and web-based businesses who've recently joined the firm's eclectic client roster is Morgan Stanley Senior VP Gary Owens and Composer Lawrence Hurwit, who wrote the Florida Welcome Song, behind which there is a groundswell ground·swell n. 1. A sudden gathering of force, as of public opinion: a groundswell of antiwar sentiment. 2. movement to make it the Official State Song. "When the economy slacks off, you also want to be sure you're diversified as much as possible," said Madden, the author of SPIN MAN and other books and articles about PR. When the dot.com bubble burst some years ago, those firms that had mostly high-tech clients crashed right along with their computer and Internet clients, he said. For more information contact Kelli Bloechinger, 561-750-9800. Contact: Kelli Bloechinger of TransMedia Group, +1-561-750-9800 Web site: http://www.transmediagroup.com/ |
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