'Project EMM' To Change Name to Emmperative; Initiates Formal Implementation within Division of Royal Philips Electronics.Business Editors NOTE TO MEDIA: Logo is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com and at www.newstream.com LOS GATOS Los Gatos (lôs gä`tōs, lŏs, găt`əs), city (1990 pop. 27,357), Santa Clara co., W Calif.; inc. 1887. It is an affluent residential community and health resort. , Calif.--(BUSINESS WIRE)--April 2, 2001 Worldwide Magnifi and Procter & Gamble (NYSE NYSE See: New York Stock Exchange : PG), today announced that "Project EMM (Expanded Memory Manager) Starting with 386-based PCs, an EMM is software that converts extended memory (beyond one megabyte) into EMS memory, the first technique used to increase memory in the PC. ," a leader in enterprise marketing management to be formed as a new business between the two companies, will adopt Emmperative as its official name. The new name captures the company's mission of bringing Enterprise Marketing Management excellence to brandowners across the globe and symbolizes the scale and importance of its service offerings to its customers. Magnifi and Procter & Gamble also announced today that a division of Royal Philips Electronics of the Netherlands (AEX AEX See: Amsterdam Exchange : PHI, NYSE: PHI), Europe's largest electronics company, is implementing the Emmperative service as its first European customer. "We have developed a unique platform for our clients to accelerate the marketing process and dramatically increase marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). across the enterprise and its network of partners," said Hunter Hastings, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of the new company. "The new name will reflect our dedication to the emerging Enterprise Marketing Management space and the continued sense of urgency global marketers have when launching new brands in today's competitive market." Upon completion of the new business, Emmperative will be the only company to integrate proven marketing best practices, methodology and tools from a recognized global leader in marketing, with automated collaboration and project management practices. Emmperative will fuse over 160 years of Procter & Gamble marketing expertise across 300 brands with Magnifi's global marketing infrastructure to provide professionals a comprehensive system for improving marketing processes. Emmperative's service is intended to enable organizations to increase market position and increase ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). by allowing marketers to spend less time managing process and more time creating, executing, and measuring winning marketing strategies and plans. After a successful trial of the service within its Domestic Appliance domestic appliance domestic n → appareil ménager and Personal Care division, Philips estimates that the Emmperative solution will reduce the company's marketing implementation costs by more than 50 percent, allowing the company to free capital for further investment in research and product development, improve the company's coordination of complex marketing campaigns and allow it to get innovations to market with better results. "The Emmperative system will allow us to speed up the implementation of marketing campaigns and allow our marketing teams to be freed from time-consuming administrative tasks and concentrate on their core competencies of strategy and creativity," said Lex See yacc. 1. (tool) Lex - A lexical analyser generator for Unix and its input language. There is a GNU version called flex and a version written in, and outputting, SML/NJ called ML-lex. de Rooi, vice president of Philips' Domestic Appliance and Personal Care division. "We anticipate the Emmperative service to drastically increase our marketing departments' ROI, thereby increasing the companies market share." Emmperative will deliver marketing best practices and practical tools to desktops across an enterprise, including companies, their agencies and partners, to enable businesses to get ideas to market faster and more effectively. Leading business scholars and academicians predict that the Enterprise Marketing Management category will shape the future of global marketing. "Not only does Emmperative's service allow previously unsharable marketing know how and experience to be successfully shared internally, but it also allows this knowledge to be shared and collaborated on externally with dispersed partners, agencies and clients," said Professor David Reibstein, Professor at the Wharton School of Business. "True Enterprise Marketing Management is comprised of infrastructure, technology and content, and the richest of all marketing knowledge happens to reside within the company that has been the most successful in the industry, Procter & Gamble. This powerful combination should allow Emmperative clients to significantly to improve their marketing processes." The official company launch of Emmperative will be supported by a full-scale global public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most campaign handled by Middleberg Euro rscg Euro RSCG is an advertising agency network with global operations headquartered in New York. It is the main advertising agency network of the French communications group Havas, and is ranked 5th largest network according to Advertising Age Magazine, with over 233 offices in 75 , a division of Euro rscg, and an innovative adaptive marketing campaign directed at chief marketing officers. About Magnifi (www.Emmperative.com) Magnifi has over 80 employees with offices in Los Gatos, San Francisco, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Cincinnati and London. The company also has over a dozen customers with positions in verticals such as media, entertainment, beverages, consumer packaged goods and consumer appliances. Magnifi has global data centers in Los Angeles, Atlanta, London and a fourth data center planned for Asia. About Procter & Gamble (www.pg.com) Procter & Gamble markets approximately 300 brands to nearly five billion consumers in more than 140 countries. These brands include Tide, Ariel, Crest, Pantene Pro-V, Always, Whisper, Pringles, Pampers Pampers is a brand of disposable diaper (or nappy) marketed by Procter & Gamble worldwide. Product information Diapers Pampers Diapers come in sizes going all the way up to Size 7. , Olay, Iams and Vicks. Based in Cincinnati, Ohio, USA, P&G has on-the-ground operations in more than 70 countries and employs more than 110,000 people worldwide. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.040201/bb3 |
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