'POTTER' PLANTED WITHIN IMAX.Byline: Greg Hernandez Staff Writer IMAX IMAX Noun a film projection process that produces an image ten times larger than standard Corp. and Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) . Pictures seem to have a good thing going. The two companies announced Monday that ``Harry Potter and the Goblet of Fire'' will be hitting the giant screen and regular theaters on Nov. 18 in both IMAX and conventional theaters simultaneously. This marks their ninth collaboration, which will also include ``Batman Begins'' on June 17 and ``Charlie and the Chocolate Factory'' on July 15. ``IMAX is carving out carving out Managed care adjective Referring to the practice of allowing healthy persons in small employer groups to buy lower cost health insurance policies, while workers who are sicker must buy more expensive high-risk pool coverage a new distribution platform that can generate incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. revenues for event films,'' said Dan Fellman, Warner Bros.' president of domestic distribution. ``We believe releasing the next Harry Potter adventure in IMAX theaters will add to the excitement around this excellent film.'' That was certainly the case last winter with ``The Polar Express,'' which rebounded at the box office after a sluggish start thanks in part to the positive buzz from the giant-screen version of the film. ``The Polar Express: An IMAX 3D Experience'' grossed $45 million worldwide contributing mightily might·i·ly adv. 1. In a mighty manner; powerfully. 2. To a great degree; greatly. Adv. 1. mightily - powerfully or vigorously; "he strove mightily to achieve a better position in life" 2. to the more than $160 million the film grossed domestically. ```Polar Express' so vividly demonstrated how viable and valuable the collaboration with IMAX could be,'' said box office analyst Paul Dergarabedian, president of Exhibitor Relations Co. ``The IMAX version of that film really got tremendous accolades and really focused attention on the movie and I think contributed to the films' long-term success.'' ``Goblet'' follows ``Harry Potter and the Prisoner of Azkaban,'' which was released on both IMAX screens and in regular theaters in June 2004. ``The impressive performance of (`Azkaban') is a perfect match for IMAX's immersive format, and we are confident the fourth installment of this globally beloved series will also be a box office draw for commercial and institutional IMAX theaters worldwide,'' stated Greg Foster Greg Foster may refer to:
Canada-based IMAX has gone increasingly Hollywood-mainstream in recent years, with selected blockbusters - such as ``Harry Potter and the Prisoner of Azkaban,'' ``Spider-Man 2'' and ``The Matrix: Reloaded'' - remastered for the giant screen with IMAX's DMR (Digital Media Receiver) See digital media hub. process, which allows for a movie to be enlarged for an IMAX screen without compromising picture quality. The DMR process allows audiences to experience a version of a film that stretches beyond their peripheral view on screens eight stories high and 120 feet wide, surrounded sur·round tr.v. sur·round·ed, sur·round·ing, sur·rounds 1. To extend on all sides of simultaneously; encircle. 2. To enclose or confine on all sides so as to bar escape or outside communication. n. by up to 14,000 watts of pure digital sound. Greg Hernandez, (818) 713-3758 greg.hernandez(at)dailynews.com |
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