'POLAR' CARRIES IMAX MESSAGE GIANT SCREEN NOT JUST A NOVELTY ANYMORE.Byline: Greg Hernandez Staff Writer With the IMAX IMAX Noun a film projection process that produces an image ten times larger than standard 3-D version of ``The Polar Express'' doing runaway business, IMAX Corp. announced Tuesday that ``Robots,'' a computer-animated film from 20th Century Fox, will hit theaters simultaneously in regular and giant-screen formats in March. Audiences who experience the film in IMAX theaters will see a version that stretches beyond their peripheral view on screens eight stories high and 120 feet wide, and they will be surrounded by up to 14,000 watts of pure digital sound. ``Robots'' is from director Chris Wedge, who was also behind Fox's 2002 animated smash ``Ice Age.'' The voices are those of an all-star cast including Ewan McGregor, Halle Berry Halle Maria Berry (IPA: /ˈhæliː ˈbɛriː/) (born August 14, 1966[1]) is an American actress. , Mel Brooks, Greg Kinnear Gregory Kinnear (born June 17, 1963) is an Academy Award-nominated American actor and television personality, who rose to stardom as the first host of E!'s Talk Soup. , Drew Carey Drew Allison Carey (born May 23, 1958) is an American comedian, actor, and game show host. After serving in the U.S. Marines and making a name for himself in stand-up comedy, Carey eventually gained popularity starring on his own sitcom, The Drew Carey Show and Robin Williams. ``The spectacular CGI CGI in full Common Gateway Interface. Specification by which a Web server passes data between itself and an application program. Typically, a Web user will make a request of the Web server, which in turn passes the request to a CGI application program. effects in this movie are perfect for IMAX's immersing format and will look amazing in IMAX theaters,'' said Bruce Snyder Bruce Snyder (born March 14, 1940 in Santa Monica, California) was the head football coach of Utah State University from 1976 to 1982. He was the head football coach of the University of California from 1987 to 1991. , Fox's president of domestic distribution. ``IMAX offers moviegoers a whole new way to experience Hollywood movies.'' ``'Robots' is an important entry on our 2005 commercial film slate and will offer us a great way to illustrate the year-round appeal of the IMAX experience,'' said Greg Foster, chairman and president of IMAX Filmed Entertainment. ``Previous IMAX DMR (Digital Media Receiver) See digital media hub. pictures have typically opened during the summer and holiday blockbuster seasons.'' Canada-based IMAX has gone increasingly Hollywood-mainstream in recent years, with selected blockbusters - such as ``Harry Potter and the Prisoner of Azkaban,'' ``Spider-Man 2'' and ``The Matrix Reloaded'' - remastered for the giant screen with IMAX's DMR process, which allows for a movie to be enlarged for an IMAX screen without compromising picture quality. But those blockbusters came out on IMAX at least several weeks after a film's regular theatrical release. ``Polar'' was the first major Hollywood feature debuted on the same day in regular and IMAX formats, and it was also the first with an IMAX 3-D version. The IMAX version of ``Polar,'' featuring 3-D elements not in the regular film, was a sellout in many locations on its opening weekend and was down on IMAX screens by just 3 percent last weekend. There are more than 235 IMAX theaters operating in 35 countries. Greg Hernandez, (818) 713-3758 greg.hernandez(at)dailynews.com |
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