'Out in L.A.' Wins Ad Awards. (Media).Latimes.com, the newspaper's Web site, won two "@d:tech" awards for an advertorial ad·ver·to·ri·al n. An advertisement promoting the interests or opinions of a corporate sponsor, often presented in such a way as to resemble an editorial. [adver(tisement) + (edi)torial. site created for Miller Brewing brewing: see beer. Co. earlier this year. "Out in L.A.," a site targeted at the local gay and lesbian community, was the best local marketing campaign and best audience-specific campaign awards at @d:tech, the annual interactive advertising and marketing conference recently held in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . "Out in L.A." promotes Miller beers while providing entertainment content, such as calendar listings and bar and restaurant reviews. A second advertorial site created for Miller, "Noches del Pueblo," was also nominated nom·i·nate tr.v. nom·i·nat·ed, nom·i·nat·ing, nom·i·nates 1. To propose by name as a candidate, especially for election. 2. To designate or appoint to an office, responsibility, or honor. . Despite a slow start, the advertorial sites have proven successful, said Steven Barth, general manager of the Times' interactive division and vice president of classified advertising. "We would like to do more of them." he said. |
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