'New Advertising Models For The Next Decade Must Leverage Emerging Digital Technologies To Enhance Consumers' Viewing Experience, Increase Information Relevancy, And Offer Higher ROI For Advertisers.'.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c45163) has announced the addition of "The Changing Face of Advertising in the Digital Age" to their offering. The Changing Face of Advertising in the Digital Age is a comprehensive industry report analyzing the changes taking place in the advertising industry. It probes the challenges and opportunities created by digital technologies for the advertising industry, examines new advertising solutions and business models, analyzes consumer uptake uptake /up·take/ (up´tak) absorption and incorporation of a substance by living tissue. up·take n. , and predicts industry growth patterns and winning solutions. "It's not surprising that 9% of the consumers in our survey said none of the advertising methods presented is relevant to them," said Harry Wang, research analyst. "New advertising models for the next decade must leverage emerging digital technologies to enhance consumers' viewing experience, increase information relevancy, and offer higher ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). for advertisers." Topics Covered: * -Overview of Advertising Industry * -Changing Consumer Habits * -The Rise of the Internet * -Digital Technologies: A Disruptive disruptive /dis·rup·tive/ (-tiv) 1. bursting apart; rending. 2. causing confusion or disorder. Force * -Trends and Critical Issues * -Predictions and Implications * -Consumer Usage of Electronic Devices and Media Consumption Habits * -Consumers' Attitude towards Advertising * -Overview of Advertising Channels Companies Mentioned: * Captivate Network * C-Cor Inc. * DoubleClick * Double Fusion * ExtendMedia Inc. * Gizmondo Europe Ltd. * Ingenio Inc. * Macromedia Inc. * Massive Inc. * OpenTV Corp. * Packet Vision Limited * SeaChange International  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . Inc. * TiVo Inc. * Transit Television Network * WideRay * Arbitron Inc. * ComScore Networks * ErinMedia * Nielsen Media Research * Nielsen NetRating * Rentrak Corporation * Ask Jeeves Noun 1. Ask Jeeves - a widely used search engine accepting plain English questions or phrases or terms trademark - a formally registered symbol identifying the manufacturer or distributor of a product Inc. * Google (Google, Mountain View, CA, www.google.com) The largest search engine on the Web, founded by Larry Page and Sergey Brin, two Stanford University students. In 1996, they developed their "BackRub" search engine, named after its unique page ranking method (explained below). Inc. * InfoSpace Inc. * MSN Search MSN Search was a search engine by Microsoft that comprised a search engine, index, and web crawler. As of September 12, 2006, MSN Search is now Live Search. This offers users the ability to search for specific types of information using search tabs that include Web, news, images, * Yahoo! Inc. For more information visit http://www.researchandmarkets.com/reports/c45163 |
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