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'Net Gains.



ANY LINGERING lin·ger  
v. lin·gered, lin·ger·ing, lin·gers

v.intr.
1. To be slow in leaving, especially out of reluctance; tarry. See Synonyms at stay1.

2.
 DOUBTS OF the tremendous growth of the Internet and its impact on our way of life and its opportunities was quickly laid to rest with the results of a recent poll.

One of the biggest changes is taking place in the news business. A third of the public, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the poll on media trends, now goes online for news at least once a week; 15 percent now get daily reports from the Internet -- almost three times the number two years ago.

The poll by the Pew Research Center The Pew Research Center is a "fact tank" based in Washington, D.C., that provides information on the issues, attitudes and trends shaping the USA and the world. The Center and its projects receive funding from The Pew Charitable Trusts.  for the People and the Press shows it's the younger and better-educated Americans, and those seeking financial information, who are accessing the Internet.

Although not surprising, it's still remarkable that almost half of active traders Traders

Individuals who take positions in securities and their derivatives with the objective of making profits. Traders can make markets by trading the flow. When they do this, their objective is to earn the bid/ask spread.
, 45 percent, say the Internet is their main source for stock market quotes and investment advice. That leaves newspapers, magazines and television -- the traditional means of gathering that kind of information -- scrambling See scramble. .

Slightly more than half, 54 percent access the Internet or use e-mail sometimes -- more than double the number four years ago.

Troubling, however, is the declining interest in news overall -- whether on or off the Internet. Those who say they follow news closely fell to 45 percent, from 53 percent six years ago.

Even more disturbing is that more than two in three young adults say they do not even care to keep up with the news. Those regularly watching network evening news programs have dropped to three out of 10, from four out of 10 three years ago. Another 30 percent said they watch these programs only sometimes.

There's obviously a lot of people out there who don't have a clue to what's happening around them--and in a democratic society, that's scary scar·y  
adj. scar·i·er, scar·i·est
1. Causing fright or alarm.

2. Easily scared; very timid.



scar
.

For those folks abandoning TV news, most are going to the Internet -- where the credibility among news sources varies widely. Interestingly, the news sites on the Internet with the highest ratings are the networks, cable outlets and national newspapers.

What does it all mean?

Simply that Americans are more active than ever. And those activities mean they can't sit down at a particular time to watch the news. They want the news when it's convenient to them, not the networks.

"Increasingly, news organizations that are going to be successful have to offer news on a 24-hour basis," said Barbara Cochran Barbara Ann Cochran (born January 4, 1951, Richmond, Vermont) is an American former alpine skier. She is a member of the famous family of "Skiing Cochrans" which has operated a small ski area in Vermont since 1961 and has placed several generations of athletes on the US Ski Team , president of the Radio-Television News Directors Association The Radio-Television News Directors Association (RTNDA) is a membership organization of radio, television and online news directors, producers, executives and educators with about 3,000 members. .
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Publication:Arkansas Business
Date:Jun 19, 2000
Words:398
Previous Article:Home Sweet Home.
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