'Moms Online' Report Analyzes the Changing Internet Habits and Decision-Making Patterns of This All-Important Consumer Demographic.

DUBLIN Dublin, city, Republic of Ireland
Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c86608) has announced the addition of new eMarketer report: Moms Online: Browsing See browse. , Researching, Buying to their offering.

Once upon a time, marketers advertised on daytime Daytime may refer to:

Daytime (astronomy), the time between sunrise and sunset, on Earth or elsewhere
The DAYTIME protocol, used on computer networks
Daytime television
Daytime (album), a single by the German band Jane

TV and soap operas This is a list of Soap operas by country of origin. Argentina

Amandote
Padre Coraje
Pinina
Resistiré
Floricienta (2004-2006)
Chiquititas (1995-2003)

Australia

to reach mothers. Today, more than 40% of all women who go online in the US--approximately 35 million of them--are mothers who have children under 18 at home.

The Moms Online report analyzes the changing Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the habits and decision-making decision-making,
n the process of coming to a conclusion or making a judgment.

decision-making, evidence-based,
n a type of informal decision-making that combines clinical expertise, patient concerns, and evidence gathered from patterns of this all-important consumer demographic.

Moms regularly engage in parenting-related activities online, but they are also involved in other online activities such as search, entertainment and shopping.

In fact, moms rely on the Internet for purchase decisions. Upwards of two-thirds of online moms of young children research products online, so it is critical for marketers and retailers to understand the role of the Internet in their purchase decisions.

Key questions the "Moms Online" report answers:

-How many mothers are online in the US?

-What types of Web sites do they visit?

-How are moms using the Internet during the purchase process?

-What role does search play in online and offline purchase decisions?

-How does word of mouth impact moms' shopping habits?

And many others...

For more information visit http://www.researchandmarkets.com/reports/c86608

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Publication:	Business Wire
Date:	Mar 26, 2008
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