'Mix It Up' With Exclusive Beck Contest on LAUNCH.com; LAUNCH.com Users to Create Their Own Remix for Future Beck Single.

SANTA MONICA, Calif.--(ENTERTAINMENT WIRE)--Nov. 23, 1999--

LAUNCH Media Inc., (Nasdaq:LAUN), Sonic Foundry Inc. (AMEX:SFO) and Geffen Records today announced an Internet contest to remix a new track provided by multi-platinum recording artist Beck.

This innovative 45-day contest will be available exclusively on LAUNCH.com (www.launch.com) beginning Wednesday, Nov. 24, to coincide with the Nov. 23 release of Beck's new album, "Midnite Vultures." Beck will personally select the winning remix, which will then be released as a track on a future Beck single.

Sonic Foundry has created a customized version of their ACID software exclusively for the Beck remix contest. The track, aptly titled "Mixed Bizness," will be broken into 56 loops, with only 12 loops initially available for remixing. The remainder of the loops will be made available nine per week, during the 45-day length of the contest.

Users are encouraged to update their remix with newly added loops, plus any of their own loops they wish to incorporate. User tracks are then submitted back to LAUNCH and many will be posted on the site. At the end of 45 days, Beck himself will select one Grand Prize winner and 10 runners up.

The Grand Prize winner will have their remix included on a future Beck single and Sonic Foundry will provide the winner with a copy of ACID Pro 2.0 as well as the entire Loops for ACID library. Runners up will receive ACID Music software courtesy of Sonic Foundry.

Beck broke into alternative rock's mainstream consciousness with the track "Loser," taken from his 1994 release "Mellow Gold." Each successive Beck release has maintained his artistic integrity, showcasing his ability to push the creative envelope as his career has progressed. "Midnite Vultures" looks to further ignite the collective imagination.

"The Beck promotion will show users that two turntables and a microphone aren't the required tools to create a Beck remix. ACID tools will enable LAUNCH.com users to have fun on our site by being interactive and creative," said Ted Mico, VP, Marketing and Promotions.

"This contest continues our commitment to enable the Web's music community to create unique content, and lets music fans showcase their talents with one of the most inventive musicians on the planet."

LAUNCH.com currently offers exclusive artist biographies and features, album reviews and concert information, digital downloads and one of the largest music video libraries on the Web. Personalization capabilities allow users to create customized music home pages, giving members exclusive access to chart-topping and emerging talent.

About LAUNCH

LAUNCH Media is a digital media company dedicated to creating the premier Internet destination for discovering new music. The company delivers its product via multiple broadband and narrowband platforms, all under the brand name LAUNCH. Products under the LAUNCH banner include LAUNCH delivered on the Web at www.launch.com and via CD-ROM and broadband networks.

With headquarters in Santa Monica, LAUNCH was founded in 1994. Strategic investors include Intel, GE Capital, NBC, Allen & Co., Island Trading, Phoenix Partners, Arts Alliance, SOFTBANK Ventures, Avalon Technology and Cheil Jedang.

Additionally, LAUNCH is engaged in other key relationships with @Home, AOL, MSN, Snap, Intel, EchoStar, Infoseek/GO Network, Arepa, RealNetworks, NetZero, Yahoo and Road Runner.

About Sonic Foundry

Founded in 1991, Madison, Wis.-based Sonic Foundry is positioned as a leading media solutions provider, developing and marketing comprehensive, professional-quality media software as well as offering turnkey media production services.

Sonic Foundry's award-winning products are used worldwide for multimedia and Internet applications, music and audio post-production, broadcast production and digital content creation.

Built on the principle of "Create, Edit and Deliver," Sonic Foundry's products and services offer media consumers everywhere the ability to capture and create media, edit the content, and deliver the information via fixed media or electronic distribution.

This announcement contains forward-looking statements that involve risks and uncertainties including, among others, LAUNCH Media operating history, anticipated loss, the unpredictability of its future revenues, competition, risks associated with management of potential growth, and risks of new business areas, international expansion, business combinations, and strategic alliances.

Actual results could differ materially from those discussed.

More information about factors that potentially could affect LAUNCH's financial results are included in the company's filings with the Securities and Exchange Commission, including its Registration Statement filed on April 23, 1999, as amended, each available online at http://www.sec.gov.

All forward-looking statements are based on information available to the company on the date hereof, and the company assumes no obligation to update such statements.