'Mind Your Content' -- Eprise Corporation Launches New Branding and Advertising Initiative.Business/Technology Editors Framingham, Mass. -- May 15, 2000 -- Introduces identity and advertising campaign to communicate company's unique approach towards Web content management Eprise Corporation (Nasdaq:EPRS EPRS Egyptian Periodontal Restorative Society EPRS Employment Preparation for Retail Services EPRS Electronic Purchase Request System EPRS Emergency Pipeline Repair Systems EPRS Electronic Prepaid Recharge Services ), a leading provider of advanced content management software for dynamic Web sites, today unveiled its new brand platform to demonstrate its commitment and unique approach to content management. The brand initiative includes a new company logo and tagline that will be rolled out in an extensive print and interactive advertising campaign. Developed by Boston advertising agency, Philip Johnson See Phillip Johnson for others with a similar name Philip Cortelyou Johnson (July 8, 1906– January 25, 2005) was an influential American architect. With his thick, round-framed glasses, Johnson was the most recognizable figure in American architecture for decades. Associates, the platform brands Eprise(R) with a new interlocking interlocking /in·ter·lock·ing/ (-lok´ing) closely joined, as by hooks or dovetails; locking into one another. interlocking Obstetrics A rare complication of vaginal delivery of twins; the 1st logo, to emphasize the convergence of people and information that makes up meaningful content. In addition, Eprise unveiled a new "Mind Your Content" tagline, a new company Web site, and new collateral materials. "Content is what will fuel the next generation of business," said Joe Forgione, president and chief executive officer of Eprise Corporation. "We want to make it clear that our mission is to place content at the center of business relationships and transactions. Our new corporate tagline `Mind Your Content' equates business and content emphasizing that businesses must always deliver timely, relevant information." Eprise will aggressively market its new identity to senior-level technology and business executives with a heavy advertising campaign in both print and electronic media. Eprise's lead product, Eprise Participant Server(R), is an extensible, easy-to-use software application that distributes content management responsibility throughout the organization, for rapid deployment and ongoing maintenance of dynamic Web sites. Participant Server features an open technology architecture that provides swift implementation of content management capabilities and easy integration with existing Web tools, e-commerce technologies, and corporate systems. With Participant Server, users achieve Web sites that are responsive to the needs of customers, business partners, employees, and other key audiences. About Eprise Corporation Cited as a recent winner in Upside Upside The potential dollar amount by which the market or a stock could rise. Notes: This is basically an educated guess on how high a stock could go in the near future. See also: Bull, Downside magazine's e-Business 150, Eprise Corporation (Nasdaq:EPRS) provides award-winning content management software products that enable businesses to easily and effectively manage the information contained on their Web sites. Eprise Participant Server, the company's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , is an extensible, easy-to-use software platform for distributing Web content management throughout an organization. With Participant Server, users can maintain dynamic Web sites that are responsive to the needs of customers, business partners, employees, and other site visitors. Founded in 1997, Eprise is headquartered in Framingham, Mass., and operates regional offices throughout major cities in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Canada, Germany, and the United Kingdom. The company maintains strategic partnerships with leading vendors such as Microsoft, Oracle, Hewlett-Packard, Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. , and AGENCY.COM to deliver adaptable a·dapt·a·ble adj. Capable of adapting or of being adapted. a·dapt  a·bil , best-of-breed e-business solutions. For additional company information, visit www.eprise.com (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. . Eprise and Eprise Participant Server are registered trademarks of Eprise Corporation. All other product and company names mentioned herein are trademarks of their respective owners. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion