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'Marketing Inspiration for 2003' - 680 Top Marketers Reveal the Lessons They Learned in the Past Year in a New Free Report from MarketingSherpa.


Business Editors

WASHINGTON--(BUSINESS WIRE)--Jan. 14, 2003

680 of the world's top marketers, advertisers and PR professionals reveal the tough lessons they've learned about how to be successful during this economic downturn in a new 136-page report published by MarketingSherpa. Copies are free at: http://inspiration.marketingsherpa.com

"Marketing Inspiration for 2003 - Top Marketers Reveal Their Learnings" includes direct quotes from marketers at Procter & Gamble, Eli Lilly Eli Lilly can refer to:
  • Eli Lilly and Company, a global pharmaceutical company
  • Colonel Eli Lilly (1839-1898), founder of Eli Lilly and Company
  • Eli Lilly (industrialist) (1885-1977), former president of Eli Lilly and Company
 & Company, GE, Japan Airlines, Grey Interactive, Linens Linens are fabric household goods, such as pillowcases and towels.

Originally, many, such as bed sheets and tablecloths, were made of linen. Today, the term "linen" has come to be applied to all related products even though most are made of cotton, various synthetic
 & Things, MSNBC MSNBC Microsoft/National Broadcasting Company , Norweigan Cruise Line A cruise line is a company that operates cruise ships. Cruise lines have a dual character; they are partly in the transportation business, and partly in the leisure entertainment business, a duality that carries down into the ships themselves, which have both a crew headed by the , Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966)
Disney, Walter Elias Disney
 Parks & Resorts, Toys R Us and hundreds more organizations.

The project was conceived by Anne Holland, Managing Editor MarketingSherpa Newsletters, as a way for the marketing community to freely share its top tips, inspiration and advice on everything from email and integrated marketing to customer relationship marketing. "It's our new year's gift to ourselves as a community," she says.

NetIQ WebTrends sponsored the project in order that the final 136-page report be freely distributed to as many marketing professionals as possible. A PDF (Portable Document Format) The de facto standard for document publishing from Adobe. On the Web, there are countless brochures, data sheets, white papers and technical manuals in the PDF format.  is available to all at: http://inspiration.marketingsherpa.com

This PDF may be freely distributed, copied in its entirety, and linked to from Web sites, intranets and email newsletters.

About MarketingSherpa:

http://www.marketingsherpa.com

MarketingSherpa is a business publishing company specializing in Case Studies and practical knowledge for marketing and advertising professionals at mid-large companies. The Economist, AdBumb, Entrepreneur.com and Harvard Business School's Working Knowledge Site have all praised MarketingSherpa.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 14, 2003
Words:237
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