'Magazine Price War is Likely During 2006' - Lifestyle Magazines Market Assessment 2005.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c29555) has announced the addition of Lifestyle Magazines Market Assessment 2005 to their offering. The UK market for men's and women's lifestyle magazines is going through a highly dynamic period; there have been many major launches and much corporate activity during 2004 and 2005, which has had an impact on the overall market. The improved performance has been due in large part to a dramatic resurgence re·sur·gence n. 1. A continuing after interruption; a renewal. 2. A restoration to use, acceptance, activity, or vigor; a revival. of the men's lifestyle market, prompted by the launch in early 2004 of the two weekly magazines Zoo and Nuts. However, the women's sector has also shown a robust improvement, with a 10% increase in consumer expenditure during 2004. Original consumer research into magazine readership read·er·ship n. 1. The readers of a publication considered as a group. 2. Chiefly British The office of a reader at a university. and attitudes -- which was undertaken in August 2005 -- revealed that a third of all adults are loyal magazine readers, buying the same magazine every week or month. 17% prefer to browse (1) To view the contents of a file or a group of files. Browser programs generally let you view data by scrolling through the documents or databases. In a database program, the browse mode often lets you edit the data. See Web browser. the retail shelves, choosing a title according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. what interests them in a particular issue. Nearly one in five (17%) are regular readers of specialist magazines and one in ten say that they find the advertisements in such magazines of particular interest. Slightly fewer than one in five (18%) say that, although they do not buy magazines, they enjoy looking at them. Around one in five (19%) claim to have no interest at all in magazines, and one in ten say that they are too busy to read them. Despite the recent growth in the magazine market, respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. are rather more likely to say that they now read magazines less than they did 5 years ago (at 19%) than they are to say that they read them more (at 13%). Overall, the consumer research suggests that it is consumers in the 45 to 54 age group who are the most resistant to magazines; since they are a growing population segment, this is something that could be profitably addressed by the industry. The pattern of dynamic launch activity that has characterised the market over the past 2 years is likely to continue at least in 2006, but this does bring the possibility of overcrowding overcrowding overcrowding of animal accommodation. Many countries now publish codes of practice which define what the appropriate volumetric allowances should be for each species of animal when they are housed indoors. Breaches of these codes is overcrowding. in the market -- the effects of which have been seen during 2005, with several new launches in both the men's and the women's market either struggling or having closed altogether. A combination of this overpopulated o·ver·pop·u·late v. o·ver·pop·u·lat·ed, o·ver·pop·u·lat·ing, o·ver·pop·u·lates v.tr. To fill (an area, for example) with excessive population to the detriment of the inhabitants, resources, or environment. marketplace with less favourable economic conditions and proposed changes to the magazine distribution system (which is expected to benefit larger retailers at the expense of smaller ones) means that a magazine price war is likely during 2006. Indeed, the cover prices of some magazines have already been reduced. Consequently, the recent high growth levels in the market are unlikely to be sustained, but a steady increase in sales is still expected in both the men's and women's sectors over the next 5 years (2005 to 2009). Companies Mentioned: - H Bauer Publishing Ltd - Conde Nast Publications Ltd - DC Thomson & Company Ltd - Dennis Publishing Dennis Publishing Ltd. is one of the world’s leading independent publishers. Founded in 1974, the group consists of a number of operating companies in both the UK and USA, with a turnover exceeding £200 million a year. Ltd - Emap Plc - Future Plc - Hachette Filipacchi (UK) Ltd - Highbury House Communications Plc - IPC Media IPC Media the UK's leading consumer magazine and digital publisher, with an unrivalled portfolio of brands, selling over 350 million copies each year. It was formed as International Publishing Company Ltd - The National Magazine Company Ltd (Natmags) - Northern & Shell Magazines Ltd For more information visit http://www.researchandmarkets.com/reports/c29555 |
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