'MOULON ROUGE' GAINS NEW INTEREST.Byline: Greg Hernandez Staff Writer What a difference eight Academy Award nominations can make. The musical ``Moulin Rouge Moulin Rouge (French for Red Mill or windmill) is a traditional cabaret, built in 1889 by Joseph Oller, who already owned the Paris Olympia. ,'' which earned Oscar nods for best picture and best actress (Nicole Kidman), among others, is burning up the home video market with a 160 percent spike in DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. sales since the nominations were announced last week. ``Moulin moulin (m  lăN`): see pothole. ,'' released early last year, is the only one of the five best picture nominees that is no longer playing in movie theaters. The other four, ``Gosford Park,'' ``In the Bedroom,'' ``A Beautiful Mind'' and ``The Lord of the Rings: The Fellowship of the Ring,'' have all experienced significant box office boosts because of the nominations. ``All of the Oscar nominees got a spike and the one for `Moulin Rouge' happened to be on home video,'' said Steve Feldstein, spokesman for 20th Century Fox Home Entertainment. The stylish musical, set in Paris' now legendary Moulin Rouge nightclub, also stars Ewan McGregor. It was directed, co-written and produced by Baz Luhrmann. After the nominations were announced, Fox unveiled a new television advertising campaign touting touting the making of personal representations by a veterinarian to persons who are not clients in an attempt to solicit their business. the award recognition and reminding consumers about their ability to rent or own the film. Retailers, anticipating an increase in consumer demand for the film, increased their re-orders by 1,400 percent. The film has also experienced a 40 percent jump in VHS (Video Home System) A half-inch, analog videocassette recorder (VCR) format introduced by JVC in 1976 to compete with Sony's Betamax, introduced a year earlier. rentals. ``The movie is unlike any other and its performance in the home entertainment arena continues to be stellar,'' Feldstein said. ``People who saw it in the theaters I'm sure loved and bought it but I think word-of- mouth, and obviously the Oscar nominations, has created greater interest. It's reached a wider universe.'' ``Moulin Rouge'' is now an officially bigger hit on home video than it was at the box office where it grossed a so-so $59 million domestically. Since its December release on home video, consumers have spent approximately $70 million on DVD purchases and VHS rentals, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Fox. That home video revenue is expected to grow further in the coming weeks, especially in mid-March, when a VHS ``special edition'' of the movie will be released for sale at a suggested price of $14.98. The new VHS will have approximately 20 minutes worth of additional material and will be accompanied by a new, multi-million advertising campaign about a week before the Academy Awards are announced on March 24. CAPTION(S): 2 photos Photo: (1 -- color) ``Moulin Rouge'' stars Nicole Kidman as the high-kicking courtesan cour·te·san n. A woman prostitute, especially one whose clients are members of a royal court or men of high social standing. [French courtisane, from Old French, from Old Italian cortigiana Satine. (2) Nicole Kidman has been nominated for an Oscar as best actress for her performance in ``Moulin Rouge,'' a dazzling musical directed by Baz Luhrmann that merges turn-of-the-century decadence Decadence Buddenbrooks portrays the downfall of a materialistic society. [Ger. Lit.: Buddenbrooks] cherry orchard focal point of the declining Ranevsky estate. [Russ. with contemporary pop music. |
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