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'M: I-2' Promotion Generates Summer Movie Bonanza On America Online.


Business Editors/Entertainment Writers

DULLES, Va.--(BUSINESS WIRE)--May 19, 2000

AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  and Paramount Pictures Team Up to Kick-Off

Blockbuster Season with Exclusive "Mission Impossible 2" Online

Promotion

Fans Can View Exclusive "M: I-2" Movie Clip and

Photos at AOL Keyword: "Mi2"

America Online See AOL. , the world's leading interactive service, and Paramount Pictures are teaming up to kick off the summer blockbuster season with an exclusive "M: I-2" online promotion. As part of the promotion, AOL members are getting the first look at an exclusive "Mission Impossible 2" clip and photos from the film.

Since the online promotion started, tens of thousands of members have viewed the movie clip, generating excitement for the movie's release and anticipation for what's sure to be a hot movie season on AOL.

At AOL Keyword: Mi2, AOL Entertainment and Paramount Pictures are offering fans the opportunity to view an exclusive scene of "M:I-2" and exclusive online photos of Tom Cruise and cast members on location. AOL members also have a direct link to the official movie site on the Web, www.missionimpossible.com, and reviews and reports about the movie's release, which is scheduled for May 24.

Additionally, through AOL Moviefone and moviefone.com, moviegoers can scan theaters and showtimes and even purchase advance tickets for the movie.

In an online poll, AOL members are overwhelmingly expecting "M:I-2" to be better than the first movie. 77% of members polled say they have no doubt about the movie's success.

"We're thrilled to be working with Paramount Pictures on this exciting promotion for one of this summer's most anticipated movies," said Jonathan Sacks Not to be confused with Yonason Sacks.

Rabbi Sir Jonathan Henry Sacks (born 1948, London) is the Chief Rabbi of the United Kingdom's main body of Orthodox synagogues. His official title is Chief Rabbi of the United Hebrew Congregations of the Commonwealth.
, Senior Vice President and General Manager of the AOL Service. "We're ushering in Noun 1. ushering in - the introduction of something new; "it signalled the ushering in of a new era"
first appearance, introduction, debut, entry, launching, unveiling - the act of beginning something new; "they looked forward to the debut of their new product line"
 a new era of movie-going in which we're taking the fan experience to the next level for AOL members."

AOL Entertainment - Season of the Blockbusters

In the growing online entertainment market, AOL's Entertainment Channel continues to emerge as the leading destination for entertainment news and information on the Web, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 March 2000 Media Metrix data. With 12 million users per month, more movie fans will turn to AOL this summer to check out the season's upcoming blockbusters.

In response to the high demand, AOL Entertainment recently launched a new Movies Department with AOL Moviefone. New features include on-screen on·screen or on-screen  
adj. & adv.
1. As shown on a movie, television, or display screen.

2. Within public view; in public.
 showtimes and ticketing, AOL Member Choice movie ratings, customizable content for moviegoers and a special area for extreme movie buffs called Cinemaniacs.

As the ultimate movie guide, AOL Movies showcases exclusive movie trailers, live celebrity interviews, profiles and photos of stars and filmmakers, the latest industry news and gossip, and studio promotions.

Plus, with the integration of Moviefone, moviegoers can easily choose a local theater and showtime, and buy their movie tickets all at convenient destination online - AOL Keyword: Movies or Summer Movies.

Tom Cruise stars in "M:I-2," a Paramount Pictures presentation directed by the master of the action genre, John Woo For other uses, see .

John Woo Yu-Sen (Chinese: 吳宇森; Pinyin: Wú Yǔsēn 
. Tom Cruise and Paula Wagner are the producers of the film, which is written by Robert Towne based on the television series created by Bruce Geller Bruce Geller (October 13, 1930 – May 21, 1978) was an American composer, screenwriter, and television producer.

Born in New York City, New York, Geller graduated from Yale University.
.

The story is by Ronald D. Moore

For other people named Ronald D. Moore, see Ronald D. Moore (disambiguation).
Ronald Dowl Moore (born 1964 in Chowchilla, California) is an Emmy-nominated American screenwriter and television producer who is known for his work on
 and Brannon Braga Brannon Braga (born August 14 1965, in Bozeman, Montana) is an American television producer and screenwriter who is mostly known for his work on the Star Trek series since 1990. . A Cruise/Wagner Production, "M:I-2" is executive produced by Terence Chang and Paul Hitchcock and Michael Doven serves as associate producer. Also starring are Dougray Scott, Thandie Newton, Richard Roxburgh, John Polson, Brendan Gleeson, Rade Sherbedgia and Ving Rhames reprising his role as Luther Stickell.

Paramount Pictures is part of the entertainment operations of Viacom Inc.

About America Online, Inc.

Founded in 1985, America Online, Inc., based in Dulles, Virginia, is the world's leader in interactive services, Web brands, Internet technologies, and e-commerce services. America Online, Inc. operates: America Online, with more than 22 million members, and CompuServe, with more than 2.7 million members, the company's two worldwide Internet services; several leading Internet brands including ICQ ("I Seek You") A conferencing program for the Internet from Mirabilis, Tel Aviv, Israel (www.icq.com). It provides interactive chat, e-mail and file transfer and can alert you when someone on your predefined list has also come online. , AOL Instant Messenger See AIM.  and Digital City, Inc.; the Netscape Netcenter and AOL.COM portals; the Netscape Navigator and Communicator browsers; AOL Moviefone, the nation's #1 movie listing guide and ticketing service; and Spinner.com and NullSoft's Winamp, leaders in Internet music.

Through its strategic alliance with Sun Microsystems, the company develops and offers easy-to-deploy, end-to-end e-commerce and enterprise solutions for companies operating in the Net Economy.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:May 19, 2000
Words:703
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