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'Love It Live' On NBA Opening Night!; Santana, Michelle Branch, Adam Sandler, the NBA Championship Banner Ceremony, and Special Guests On Opening Night in the NBA.


Sports Editors, Basketball Writers & Columnists

NEW YORK--(BUSINESS WIRE)--Oct. 24, 2002

NBA NBA
abbr.
1. National Basketball Association

2. National Boxing Association

NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (=
 

Live Performances, New NBA Image spots, and NBA Commissioner David

Stern to Present Championship Rings as Part of Opening Night

Festivities fes·tiv·i·ty  
n. pl. fes·tiv·i·ties
1. A joyous feast, holiday, or celebration; a festival.

2. The pleasure, joy, and gaiety of a festival or celebration.

3.
 to be Televised Nationally During TNT TNT: see trinitrotoluene.
TNT
 in full trinitrotoluene

Pale yellow, solid organic compound made by adding nitrate (−NO2) groups to toluene.
 Doubleheader on

Tuesday, October 29, Beginning at 7:30PM/ET

Opening Night to Be First of Four Consecutive Nationally Televised

Doubleheaders. The Action Continues Wednesday, October 30, with

an ESPN ESPN Entertainment and Sports Programming Network  Doubleheader Beginning at 7:00PM/ET

The 2002-03 NBA season tips off on Tuesday, October 29 with opening night festivities being televised to a global audience featuring a live performance by Santana and Michelle Branch, the debut of the league's new "Love it Live" spot with Adam Sandler, NBA Commissioner David Stern

For other people named David Stern, see David Stern (disambiguation).
David Joel Stern (born on September 22, 1942 in New York City, New York) is an American lawyer, who has been commissioner of the National Basketball Association (NBA) since
 presenting the Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  Lakers with their NBA Championship rings, and a TNT doubleheader featuring the Philadelphia 76ers vs. the Orlando Magic The Orlando Magic is a professional basketball team based in Orlando, Florida. They play in the National Basketball Association (NBA). History
Early years
The Orlando Magic officially entered the NBA as an expansion franchise in 1989.
 (7:30PM/ET), followed by the Los Angeles Lakers taking on the San Antonio Spurs The San Antonio Spurs are an American professional basketball team based in San Antonio, Texas. They play in the National Basketball Association (NBA), and are the current NBA Champions after defeating the Cleveland Cavaliers in the 2007 NBA Finals.  (10:30/ET).

Grammy-winning recording artist Santana and multi-platinum singer Michelle Branch will headline the action as they perform their hit single "The Game of Love" for a national television audience during TNT's premiere telecast. The performance will take place at the Staples Center This articlearticle or section has multiple issues:
* Its neutrality is disputed.
* It may contain original research or unverifiable claims.
* It does not cite any references or sources.
 during pre-game festivities of the Lakers vs. Spurs game, and will be filmed by NBA Entertainment to be used for an upcoming "Love it Live" television commercial. The spot will debut during the first Telemundo telecast on November 10 and will continue to run during NBA telecasts on ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
, TNT and ESPN.

NBA Commissioner David Stern will be on-hand at the Staples Center in Los Angeles for a special NBA Championship ring ceremony, where he will present the NBA Champion Los Angeles Lakers with their championship rings and the championship banner will be raised. Fans can watch some of the Lakers' greatest, including Shaquille O'Neal and Kobe Bryant, as they accept their rings and embark on their quest for their fourth championship in a row. This ceremony will also feature a special guest appearance and a live musical performance.

Opening night will also be commemorated with the national television debut of the NBA's newest "Love it Live" image spot featuring actor/comedian Adam Sandler. The spot features Sandler as an animated character from his upcoming film "Adam Sandler's 8 Crazy Nights," singing an original song created especially for the NBA. The spot, which intersperses NBA game action footage with animated content, concludes with Sandler himself making a three-point shot.

The NBA's "Love it Live" campaign, launched during the 2001-02 NBA season, encourages fans to experience NBA basketball live, either in-arena or on television. Sandler joins a variety of talent who have been featured in past spots, including Elton John, Lenny Kravitz, Pink and No Doubt.

Opening night festivities will be highlighted by a TNT doubleheader featuring the Philadelphia 76ers at the Orlando Magic (7:30PM/ET), followed by the Los Angeles Lakers taking on the San Antonio Spurs (10:30/ET).

Opening night is the first of four consecutive nationally televised doubleheaders. The action will continue on Wednesday, October 30, when the Washington Wizards take on the Toronto Raptors at 7:00PM/ET on ESPN and when the Los Angeles Lakers face the Portland Trail Blazers The Portland Trail Blazers are a professional basketball team based in Portland, Oregon. They play in the National Basketball Association (NBA). The franchise, based in Portland throughout its existence, entered the league in 1970 and has won the NBA Championship once, in 1977.  at 9:30PM/ET on ESPN. ABC Sports will begin televising NBA games on December 25 with a Christmas Day doubleheader featuring the 2001-02 Conference Finalists; The Boston Celtics at the New Jersey Nets (6:00PM/ET) and the Sacramento Kings at the Los Angeles Lakers (8:30PM/ET).

For more than 30 years, Carlos Santana (Arista Records) and his band have been creating unique fusion of guitar-powered music and blending potent rock 'n roll with blues-driven elements. Santana's last album release, Shaman, the 37th of his career, is a "multi-dimensional" collection, bridging generations or artists, creating a musical melting pot.

Teen pop songstress song·stress  
n.
1. A woman who performs songs, especially ballads or popular songs.

2. A woman who writes songs. See Usage Note at -ess.
 Michelle Branch (Maverick Records) exploded onto the pop scene in 2001 with her first hit, "Everywhere," which skyrocketing to the top of the charts and impressed critics and fans. Following the success of "Everywhere" was her single, "All You Wanted," which also topped the charts. Michelle Branch continues to impress the music community, including this recent joint venture with Santana to record "The Game of Love".
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 24, 2002
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