'Innovation' drives Siemens to manufacture in Singapore.Singapore -- In early September, the Electronics Assembly Systems division of Siemens Logistics and Assembly (siplace.com) unveiled the first SMT (1) (Surface Mount Technology) See surface mount. (2) (Station ManagemenT) An FDDI network management protocol that provides direct management. Only one node requires the software. SMT - Station Management machine manufactured in its Singapore plant. With fan-fare that included blue strobe lights strobe light n. A flash lamp that produces high-intensity short-duration light pulses by electric discharge in a gas. strobe light , interpretive in·ter·pre·tive also in·ter·pre·ta·tive adj. Relating to or marked by interpretation; explanatory. in·ter  pre·tive·ly adv. dancers and dry ice, the
company presented the first Siplace HS-60 high-speed pick-and-place
machine to Jurong Technologies Industrial Jurong Hi-Tech (JHT)Jurong Technologies Industrial Corporation Limited SGX: J09 is an electronics contract manufacturer based in Singapore. The company is listed on the SGX, the Singapore Stock Exchange, and it is a part of the Straits Times Index. Corp., a local EMS company that also recently placed an order for the next-generation X-series. Siplace Center Asia is the result of 14 months of development and technology sharing with the company's Munich headquarters, and at least a $50 million investment in equipment, development and training. SCA (Single Connector Attachment) An 80-pin plug and socket used to connect peripherals. With a SCSI drive, it rolls three cables (power, data channel and ID configuration) into one connector for fast installation and removal. has also taken on R&D, PLM (Product Life cycle Management) A comprehensive information system that coordinates all aspects of a product from initial concept to its eventual retirement. Sometimes called the "digital backbone" of a product, it includes the requirements phase, analysis and design , sourcing and logistics. [ILLUSTRATION OMITTED] Tilo Brandis, head of L&A EA, noted, "This setup is part of the global supply chain Siemens has built to serve the global SMT market. Our plants in Germany and Singapore are perfectly complemented by our assembly centers in America and China. Our international teams work closely together--today physical distance is no longer a problem." During the opening ceremony, company executives noted that they chose Singapore for its Siplace activities in Asia because of the country's developed infrastructure (making logistics and customs much easier), supplier network, IP protection, and highly educated and qualified workforce. Unlike other companies that focus on price drivers and concentrate in China, Brandis says Siemens is looking to differentiate itself through added service, support and warranties. "We're not looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. price wars, we're looking for performance," Brandis explained. "Innovation is what the customer buys. If you look at the companies providing big chipshooters, they are doing poorly because they are price-driven, offer little value and have little money for innovation." SCA locally sources 50% of its modules and components, with the proportion set to increase to 60 to 70% when manufacturing on two more series of machines begins in Singapore. Siemens is also looking to increase staff in the area: a total of 240 employees, around 95 of them R&D engineers, could be hired by the end of 2006. The company aims to expand Siplace's market share in Asia to 25% over the next five years. Edited by Mike Buetow |
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