'Independents Day' Comes Early to Boston; Clarke & Company and Jackson & Company Join Forces.Business/Technology Editors BOSTON--(BUSINESS WIRE)--March 1, 2001 Two of New England's most prestigious independent public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firms today announced they have joined forces to form the region's most influential, full service, independent public relations firm. Twenty-one year old Jackson & Company, headed by owner Sally Jackson Sally Jackson is an American scholar of argumentation, communication, and rhetoric. She is the chief information officer for the University of Illinois at Urbana-Champaign.[1] Dr. , will join Clarke & Company, the region's largest full service, independent public relations firm. As a result, the firm will have projected annual billings of approximately $6 million. The firms will consolidate a staff of 42 professionals at the Clarke & Company headquarters office in Boston, Massachusetts “Boston” redirects here. For other uses, see Boston (disambiguation). Boston is the capital and most populous city of Massachusetts.[3] The largest city in New England, Boston is considered the unofficial economic and cultural center of the entire New . The merger brings together Jackson & Company's leading reputation in the consumer field with Clarke & Company's national reputation with major blue-chip business clients. Jackson introduced the award winning Samuel Adams Boston Lager in 1985 and also works with other New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. stalwarts such as H.P. Hood, Sprint PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. , Cushman & Wakefield, The Fairmont Copley Plaza Hotel and Grand Circle Corporation. Founded in 1977, Clarke & Company has provided strategic communications for national brands such as IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , McDonald's, Blue Cross Blue Shield Blue Shield A US not-for-profit health care insurer that is a reimbursement intermediary for physicians. Cf Blue Cross. of Massachusetts, BASF BASF Bar Association of San Francisco (since 1872; San Francisco, California) BASF Badische Anilin und Soda Fabrik (German chemical products company) BASF Builders Association of South Florida , Putnam Investments, Polaroid, Sithe Energy, Bausch & Lomb, Tiffany & Company, and NSTAR NSTAR NASA Solar Electric Propulsion Technology Application Readiness , among others. "In this age of instant acquisition by major publicly-held PR and advertising firms, we found our ideal partner right here in our own backyard," said Terry Clarke, chairman of Clarke & Company. "Each of our firms has been courted by virtually every major marketing communication firm in the world. We both decided to remain independent and put the interests of our clients ahead of the `quick dollar'." "After 20 years in the business I decided to seek out a firm similar to ours with a shared corporate culture and philosophy," said Sally Jackson, President of Jackson & Company. "In Clarke & Company, I found a `soul-mate' if you will -- a company that puts value on quality, not quantity." Brian Delaney, Clarke & Company president, said, "We are coming off a record fiscal year, and the first part of this year tops even that performance. This marriage gives us greater flexibility to benefit our clients, and continue to grow our people and business. It not only brings together an excellent staff and roster of top-notch clients, but it strengthens the creative side of the business and offers an expanded depth of expertise to all our clients." Sally Jackson will join Clarke & Company as an executive vice president and will head up the growing consumer business at Clarke. She will continue to have day-to-day involvement with all of the current Jackson & Company clients. The consolidation and physical move will take place prior to April 2, 2001. The combined agencies will operate under the name Clarke & Company. Clarke & Company is a member of the Clarke Communication Group, a strategic alliance of companies established to provide select clients with fully integrated communication products and services. Other members of the alliance include Clarke Goward advertising, CG Design, Red98 digital communications and Endeavor Associates direct marketing. Clarke & Company is a founding member of the WORLDCOM Public Relations Group Worldcom Public Relations Group is an international consortium of independently owned public relations and integrated communications firms. Established in 1988, the network consists of more than 100 partner offices in 39 countries and six continents, making it the largest public relations , the world's largest consortium of independently owned public relations counseling firms. Clarke & Company is New England's leading independent full service public relations firm specializing in developing and implementing results driven communication programs for clients seeking communication solutions through business to business, public affairs, crisis, and consumer public relations. For more information log onto www.clarkeco.com. |
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