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'In-Building Revenues To Top $1.3bn by 2009,' Says visiongain Report.


SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  & LONDON -- Visiongain forecasts that in-building wireless revenues can exceed $1.3 billion by 2009 if mobile operators position themselves correctly in the market. The need for improved voice quality in homes, offices and other buildings, as well as increasing usage of mobile data networks indoors, are driving this growth of cellular and wireless in-building solutions. These are some of the findings from visiongain's latest report, "In-building wireless solutions 2006-2011: Stimulating greater mobile usage through better indoor coverage".

Upwards of 70% of 3G data traffic originates indoors and adopting the right strategy can help operators alleviate network capacity issues while at the same time boost data ARPU (Average Revenue Per User) A calculation often used to determine the overall value of an application. It is also used to rate particular customers, especially in the wireless space, by comparing someone's account to the overall average.  and reduce churn through service differentiation. Visiongain believes that strategies to improve the quality and coverage of in-building services will increase the value of mobile services and in the process boost in-building minutes of use and data ARPU.

"The need for improved in-building wireless communication is clear. Coverage, capacity and frequency constraints limit the QoS customers expect indoors and negatively impacts mobile usage," says visiongain analyst and the report's lead author Sherman Fridman. "By carefully evaluating the various in-building technology solutions on the market, operators can stimulate the growth of mobile-only households, which presents a huge opportunity to tap into"

Nokia's recent agreement with RadioFrame Networks that will see Nokia sell, distribute and support RadioFrame's picocell solutions to mobile network operators will prove a major shot for this market and is indicative of a growing focus on the benefits of in-building solutions.

"The significance of this announcement is the pico cell's ability, at relatively low cost, to accommodate several wireless communication technologies in one unit. And, with Nokia as a seller and supporter of the pico cell solution, added market clout is given to in-building wireless solutions," says Fridman.

The announcement by London Underground The London Underground is an underground railway system - also known as a rapid transit system - that serves a large part of Greater London, United Kingdom and some neighbouring areas. It is the world's oldest underground system, and is one of the longest in terms of route length.  in April 2006 will have a profound effect on the development of in-building availability in underground subways and tubes. LU announced that it is beginning a feasibility study "A Feasibility Study" is an episode of the original The Outer Limits television show. It first aired on 13 April, 1964, during the first season. It was remade in 1997 as part of the revived The Outer Limits series with a minor title change.  looking into the use of mobile phones in underground stations, and possibly on trains.

In the enterprise segment, all indications are that businesses are very serious about deploying wireless applications. "This is great news for operators, who see new revenue generating opportunities. However, there must be reliable, seamless and consistent coverage within structures of all sizes and building materials Building materials used in the construction industry to create .

These categories of materials and products are used by and construction project managers to specify the materials and methods used for .
," says Fridman.

"Property owners and building managers of smaller as well as mixed-tenant buildings are beginning to realise that their tenants are coming to expect good-quality cellular service, with the costs amortised in the rental agreement A rental agreement is a contract, usually written, between the owner of a property and a renter who desires to have temporary possession of the property. As a minimum, the agreement identifies the parties, the property, the term of the rental, and the amount of rent for the term. . This has resulted in shifting dynamics of the in-building business model, which raises its own share of issues," concludes Fridman.

This visiongain report analyses the business case for in-building services, assessing the market potential for voice and data traffic, and the associated options and costs of various in-building solutions. The report examines the challenges faced by operators in effectively targeting the in-building market, and looks at technologies including cellular, Wi-Fi, VoIP and WiMAX.

Notes for Editors

If you are interested in a more detailed overview of this report, including the Executive Summary, charts and images, please send an email to sara.peerun@visiongain.com or phone Sara on +44 (0) 20 8767 6711.

The companies mentioned in this report include:

3 Italy, 3Way Networks, ADC Telecommunications ADC Telecommunications (NASDAQ: ADCT) is a communications company located in Eden Prairie, Minnesota, a southwest suburb of Minneapolis. History
In 1935, Ralph Allison founded ADC Telecommunications in the basement of his south Minneapolis home, inventing ADC's very
, Alltel, American University, Andrew Corporation, AS Scanditron, BellSouth, Broadcom, BT, Carlion Roanoke Memorial Hospital, Cingular Wireless, Cisco Systems, Conexant Systems, CopperGate, Daytona Speedway, DS2, EMS Technologies, Entropic Communications, Ericsson, Eurotel, FCC (1) (Federal Communications Commission, Washington, DC, www.fcc.gov) The U.S. government agency that regulates interstate and international communications including wire, cable, radio, TV and satellite. The FCC was created under the U.S. , Ford's Theatre, Frequenz Plus, Home PNA PNA Palestinian National Authority
PNA Phoneline Networking Alliance
PNA Peptide Nucleic Acid
PNA Personal Navigation Assistant
PNA Pacific/North American
PNA Polish National Alliance (established 1880 in Chicago, Illinois) 
, HomePlug Powerline Allicance, Hughes, IEEE (Institute of Electrical and Electronics Engineers, New York, www.ieee.org) A membership organization that includes engineers, scientists and students in electronics and allied fields. , In Building Wireless Inc., Ineto Wireless, InnerWireless, Intellon Corp., ip.access ltd., Johnson Controls, Juniper Networks, Kiev Metro, LGC LGC Logistics (Contracting)
LGC Local Government Commission
LGC La Gloria Cubana (cigar)
LGC Laboratory of the Government Chemist (UK) 
 Wireless, London Underground, Lucent Technologies, Mandarin Oriental Hotel, Mitel, Mobile Access Networks, MobileAccess, Motorola, Multimedia over Coax Alliance The Multimedia over Coax Alliance develops specifications for home networking over in-home coaxial cable, which is commonly used for antenna connections to TVs and radios, and cable TV.  (MoCA), national Church of God, Nextel, Nokia, NTT DoCoMo, Office Depot, Orange France, PCCW-HKT Ltd, PulseLink, Radio Frequency Systems, RadioFrame Networks, Rice Memorial Hospital, Ruckus Wireless, SBC (1) (SBC Communications Inc., San Antonio, TX, www.sbc.com) A large, national telecommunications company that grew from a multitude of local and regional companies, including Southwestern Bell, Pacific Bell and Nevada Bell, into a single, unified brand by 2002. , Scientific-Atlanta, Siemens, Spotwave, Sprint, STMicroelectronics, Sun Mirco Systems, Texas Instruments, T-Mobile, U.S. Library of Congress, University of Maryland University of Maryland can refer to:
  • University of Maryland, College Park, a research-extensive and flagship university; when the term "University of Maryland" is used without any qualification, it generally refers to this school
, Unlicensed Mobile Access Consortium, Verizon, Vodafone, Wi-Fi Alliance, WiMAX Forum

About visiongain

Visiongain is one of the fastest growing and most innovative independent media companies in Europe. Based in London, UK, visiongain produces a host of business-2-business conferences, newsletters, management reports and e-zines focusing on the Telecoms, Pharmaceutical and Defence sectors. 'Visiongain has a global client base, with offices in London and San Francisco.

Visiongain publishes reports produced by its in-house analysts, who are qualified experts in their field. Visiongain has firmly established itself as the first port-of-call for the business professional, who needs independent, high quality, original material to rely and depend on.

Web address: www.visiongain.com
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:4EUFI
Date:Jun 19, 2006
Words:785
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