'Imagination You Can Use' Theme of First Salesforce.com User & Developer Conference; Industry Leaders Gather to Discuss State of Software-as-Service and On-Demand CRM.

Business Editors/High-Tech Writers

Dreamforce User and Developer Conference

SAN FRANCISCO--(BUSINESS WIRE)--Oct. 31, 2003

Salesforce.com, the world leader in delivering software-as-service, today announced a preview of the speakers and events scheduled for Dreamforce, the first salesforce.com user and developer conference. Taking place at the Westin St. Francis Hotel in San Francisco November 9-11, 2003, the conference features keynote remarks from industry luminaries Adam Bosworth, chief architect and senior vice president, BEA Systems (Nasdaq:BEAS); Blake Stone, CTO, Borland Software; Halsey Minor, chairman and CEO, Grand Central; Chris Thomas, chief e-strategist, Intel Corporation (Nasdaq:INTC); David Vaskevitch, senior vice president and CTO, Microsoft Corporation (Nasdaq:MSFT); Ernie Cormier, vice president, Business Solutions, Nextel (Nasdaq:NXTL); Jim Balsillie, chairman and co-CEO, Research In Motion; and salesforce.com chairman and CEO Marc Benioff.

Customers, developers and partners in attendance will get an exclusive preview of this winter's latest salesforce.com release and benefit from hands-on training given by salesforce.com experts. They will also hear best practices from more than 50 customers, who will present their real-world implementations via user panels and case studies, to demonstrate how they have customized and integrated salesforce.com for on-demand CRM success. Customer keynotes and panelists include: Eagle Global Logistics (Nasdaq:EAGL), Forex Capital Markets, Geac, Inc., Globix, MedImpact, Neoforma (Nasdaq:NEOF), Phoenix Technologies (Nasdaq:PTEC), Segway, Wyse Technology and more.

Platinum sponsors of the Dreamforce user & developer conference include Research In Motion, Intel, Microsoft and Nextel. Gold sponsors include BEA Systems, Borland, Echopass, Genesys, Visualsmart and Webex (Nasdaq:WEBX). Silver sponsors include: AboveAll Software, Blue Wolf Group, Business Objects (Nasdaq:BOBJ), GROWTHCIRCLE, iAnywhere, Infone (Metro One), LinkPoint 360, Miller Heiman, Theikos, TIBCO (Nasdaq:TIBX) and WebSideStory.

A special session on corporate philanthropy, the integration of business with the community, and the salesforce.com/foundation features a roundtable discussion with Adam Lashinksy, Fortune Magazine; Alan G. Hassenfeld, chairman, Hasbro Inc. (NYSE:HAS); Michael Funk, director, Sunset Neighborhood Beacon Center; Laura Scher, chairperson and CEO, Working Assets; and founder of the salesforce.com/foundation, Marc Benioff.

In addition to providing a hands-on advanced look at the next version of its hosted CRM service, the sforce on-demand application platform, and new software-as-service solutions from industry partners, salesforce.com will also announce the winners of the 2003 Customer Innovation Awards, given to honor customers that exemplify innovative best practices using salesforce.com's software-as-service model.

"At the Dreamforce conference we are gathering together the premiere movers and shakers in the software-as-service and on-demand CRM industry to celebrate an amazing year of success," said Marc Benioff, chairman and CEO, salesforce.com. "It is the goal of salesforce.com to foster open communication between our customers, developers and partners, to spark the imagination, creativity, innovation and collaboration of the salesforce.com community and the software-as-service community as a whole."

For more information or to register for Dreamforce, the first salesforce.com user and developer conference, please call 800-NO-SOFTWARE or visit www.salesforce.com/conference.

About salesforce.com

Salesforce.com is the world's leader in delivering software-as-service. It offers the award-winning salesforce.com family of on-demand solutions for integrated sales force automation, campaign management, customer service and support, and document and file management to help companies meet the complex challenges of global customer communication. It has also introduced sforce, a new service that will change how applications are built as significantly as salesforce.com changed how applications are delivered. Sforce allows business application developers to use the tools that developers already love, combined with Web services provided by sforce, to rapidly build and deploy applications at a substantially lower cost than ever before. Salesforce.com has received considerable recognition in the industry, including Editors' Choice and two Five-Star ratings from PC Magazine, two Deploy Awards from InfoWorld, Investor's Choice Award from Enterprise Outlook, Editors' Choice from TMCLabs, Top 10 CRM Implementation from Aberdeen Group and InfoWorld's 2001 CRM Technology of the Year. The company has more than 8,000 customers and 110,000 subscribers in 110 countries running its services in 11 languages. Founded in 1999, salesforce.com is headquartered in San Francisco, with offices in Europe and Asia.

Salesforce.com and sforce are registered trademarks of salesforce.com, Inc., San Francisco, Calif. Other names used may be trademarks of their respective owners.