'How to Brand Your Bank' Will Be Discussed at Community Banker's Conference.

How to build and maintain a successful brand image in the rapidly changing financial services market is one of the topics that will be discussed at the ABA National Conference for Community Bankers, Feb. 25-28, Orlando, Fla.

Elinor Selame, of Brand Equity International, Boston, will cover these issues in her talk entitled, "Brand Equity: Your Banks Biggest Asset." She will also discuss how to develop a branding strategy for a merger or acquisition that clearly reflects the newly formed organization's goals.