'Hard Hat' tours begin a 700 Grove St.

Whoever said "seeing is believing" might have had the new luxury condominiums at 700 Grove Street in mind because the transformation of this site in Jersey City signals a big switch in luxury living in New Jersey. Up until now, prospective buyers could review floor plans, renderings and models of the 12-story building, that Toll Brothers City Living is constructing, but the Hard Hat tours--held during the final phases of construction--provide the first real contact with these premier homes. The Hard Hat tours will feature the soon-to-be-complete studios, one, and two-bedroom condos of 700 Grove, which already have the framing up. Residents can experience the floor-to-ceiling views of the Manhattan, Jersey City and Hoboken skylines while getting a sense of where the walls and rooms will be when the condo is fully constructed.

"We see these tours as the most visceral way of bringing our City Living portfolio to life for our potential customers. Prior to the building going vertical, one of the recurring comments heard in sales was that people had a hard time envisioning the building and its views," says Ben Jogodnik, Divisional Senior Vice President for Toll Brothers. "Once people get up there, however, they find the views are better than they had anticipated and they start really picturing themselves living in this amazing space."

As with Toll Brothers City Living's Hudson Tea building and Maxwell Place in Hoboken, 700 Grove promises the same sophistication, superb location, and magnificent views to a generation of residents who want all the conveniences and luxuries of a Manhattan condo ... with better views and larger floor plans. Rather than use Jersey City or Hoboken as a transitional spot before settling in the suburbs, these residents want to become owners and remain in a vibrant neighborhood location and live a stylish city lifestyle.