'Green Electronics/Green Bottom Line' by Lee Goldberg; Newnes Press, Boston, 2000.

Business/Hi-Tech Editors

SAN FRANCISCO--(BUSINESS WIRE)--June 26, 2000

Priced $44.95, plus $4.00 handling. Order direct from Newnes

at 800/446-6520, or orders@bhusa (ISBN 0-7506-9993-0)

"Green Electronics/Green Bottom Line" Shows Environmentally-Responsible Engineering Can be Profitable.

Energy-saving, recycling, power management design ideas detailed; lead interview with Dr. Amory Lovins, Princeton, NJ, June 12, 2000 -- A new book entitled "Green Electronics/Green Bottom Line" debunks the common wisdom that whenever engineers consider environmental impacts, the results are higher costs and longer design cycles. Written by and for engineers and edited by a respected, longtime technology journalist, the book provides a wide range of designs and practical tips for incorporating environmental considerations into their process.

The book also has a section devoted to familiarizing technology managers with the environmental issues they confront. It provides managers with state-of-the-art practices that use green technologies as tools to increase their organization's short-term and long-term profitability.

The new compendium of hands-on design pieces, case studies and policy updates shows semiconductor, electronic systems and computer engineers how to use recyclable materials, reduce power consumption, and select environmentally friendly materials. The book also illustrates the practical use of earth-friendly processes, such as 'no flux,' 'no lead' assembly to reduce ecosystem damage and limit toxicity in products. Edited by veteran engineer and electronic industry journalist Lee Goldberg, "Green Electronics/Green Bottom Line" is practical a guide to environmentally sound design, with contributions from leading engineers at major universities such as Northeastern University and U.C. Berkeley, and global manufacturers such as Apple Computer, Lucent, Motorola, Analog Devices, DuPont and Bosch GmbH. It defines environmentally efficient design principles -- including power-saving, component life cycle monitoring and clear-headed recycling ideas -- as sound strategy for business and government alike; and it demonstrates in non-rhetorical terms why designing with an eye on the environment is far from cost-inefficient or time-consuming.

The book -- published by Boston-based Newnes Press -- opens with an interview with environmentalist Amory Lovins, co-founder of the Rocky Mountain Institute and a consultant to business, industry and the federal government on energy efficiency and environmental preservation.

Green Bottom Line

His focus: whole-systems engineering affects the planetary ecosystem, and design engineers can have a significant impact on preservation and profitability. Lovins for years has advocated that while engineers are creating new technologies and great products, they also can do so cost-efficiently -- with a long-term upside to profitability. His interview with Goldberg sets a positive, 'can-do' tone for which Lovins is known, describing the power and influence engineers can wield in providing environmentally-aware design that more often than not boosts both productivity and long-term profit.

Lovins offers practical examples of his concepts. And the book follows up with technical pieces on topics as diverse as energy-efficient AC motor development; designing for recyclability, which enables the reuse of components from computers as they become obsolete; and the design of high-efficiency, DSP-based motor controls that save power in consumer products. There is also a detailed chapter on electronic data logging, or EDC, developed by Bosch to integrate into electronic products a simple low power device that tracks component degradation during use.

Also included are discussions about international policy issues such as ISO 14000 -- the environment standard for industry -- and the advent of mandatory 'take back' component recycling initiatives in the European Union, which take effect beginning in 2004.

"There is a growing awareness of a new discipline we call "Design for the Environment," which recognizes that the world's fastest-growing industries -- electronics and communications -- can and should seek to improve energy efficiency and reduce the environmental impact of both process and products," said Goldberg. "The design principles needed to assure forward-looking growth throughout the industry can be applied without sacrificing progress or profits. Often, environmentally friendly design actually saves both the environment and money. This book is an attempt by many of us to broadcast these principles and demonstrate their power and potential."

Priced at $44.95, plus $4.00 handling, "Green Electronics/Green Bottom Line" (ISBN 0-7506-9993-0) may be ordered directly from Newnes. Call 800/446-6520, or e-mail the publisher at orders@bhusa. It is also available from Amazon.com and other distributors. For more information on ordering the book, the URL for a direct link to the book is http://www.bh.com/bookscat/links/details.asp?isbn=0750699930. Complimentary copies of the book are available for review. Contact Kim Cvinar, promotion coordinator at Butterworth-Heinemann, 781/904-2626, [e-mail].

Mr. Goldberg is available for interviews on his book. For more information contact Dick Davies, Independent Public Relations Assoc., 415/777-4161, [e-mail] or Thomas Mahon Assoc., 925/937-4921.