'Good for morale' Equals 'good for business' To Be Discussed by Philips and Janssen Pharmaceutica at Ethical Corporation's Conference.BRUSSELS, Belgium -- On September 26-27, Ethical Corporation will bring together corporate communication experts and social responsibility leaders at Brussels' Internal CSR (1) (Customer Service Representative) A person who handles a customer's request regarding a bill, account changes or service or merchandise ordered. Agents in call centers are known as CSRs. See call center. Communications Conference 2006. Evidence shows that keeping employees up to speed about CSR developments boosts their morale, improves loyalty and enhances productivity. Indeed, businesses that regularly output articulate and honest information about their CSR commitments secure staff support and engender a sense of pride within the organisation. How much do people in your organisation know about your corporate values? Where do they stand in regards to these values? Are they in a position to deliver positive brand messages to your customers? According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. receipt surveys, well-communicated initiatives have been shown to improve employee satisfaction and increase productivity. Companies reporting more than 70% satisfaction from employees showed double the percentage growth of those below this benchmark. This indicates that companies boosting good morale may experience higher growth rates Growth Rates The compounded annualized rate of growth of a company's revenues, earnings, dividends, or other figures. Notes: Remember, historically high growth rates don't always mean a high rate of growth looking into the future. than companies that do not. At Ethical Corporation's Internal CSR Communications Conference, Henk de Bruin, Senior Vice President and Head of the Corporate Sustainability Office at Royal Philips Electronics will discuss how he effectively assimilates important CSR concepts into Philip's internal network; and Stefan Gijssel, CSR Manager at Janssen Pharmaceutica Janssen Pharmaceutica, is a pharmaceutical company based in Beerse, Belgium, was established in 1953 by Dr. Paul Janssen. It was created not as a subsidiary of a chemical factory but solely with the aim of conducting pharmacological research. will discuss ways to convince the CSR sceptics in your business to become brand ambassadors. Other key speakers include: Nestle, Christina Drotz-Jonasson, Associate Vice President of Public Affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. Levi Strauss
Levi Strauss, born Löb Strauß Europe, Regis Mulot, VP HR and Director of Community Affairs Vodafone Group Services Limited, Annette Fergusson, Senior Corporate Responsibility Manager IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. , Celia Moore, Manager of Corporate Community Relations Chiquita International, George Jaksch, Director Corp. Responsibility For the full lineup of speakers, visit http://www.ethicalcorp.com/brussels2006/speakers.shtml Additional topics to be discussed include: --Two-way communication: How active listening boosts morale and financial growth --Understand change: Discover how CSR communications can be used to improve and develop internal networks --Be consistent: Why employees must hear the same CSR message as your customers --Report progress: Is CSR just about corporate ego or does it make a real difference to business results? |
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