'Fujifilm. Get the e Picture' Theme Heralds New Era of Providing Choice, Innovation and Quality At PMA 2001.

Business Editors

ELMSFORD, N.Y.--(BUSINESS WIRE)--Feb. 1, 2001

Focusing All of the Company's Assets and Technology To Bring the Power

of 'e' To Retailers, Consumers, Professionals and Business Customers

Heralding a new era of providing choice, innovation and quality to retailers, consumers, professionals and business customers, Fuji Photo Film U.S.A., Inc., is introducing its new "Fujifilm. Get The e Picture" theme at PMA 2001 in Orlando, FL, February 11.

This year's theme signals a reemphasis by Fujifilm to focus its considerable resources and portfolio of products and technologies on creating innovative e-solutions that will enhance and expand the picture taking and picture making experiences of consumers while providing new business opportunities for retailers. In fact, the company recently established FUJIFILM e-Systems, Inc., to support its growing range of e-products and services as well as to develop new e-solutions.

Indeed, Fujifilm is uniquely passionate in its commitment to supporting and working with its retail partners to help them realize incremental sales, develop new profit centers and meet the growing consumer need for digital imaging products and services. At the same time, Fujifilm is committed to supporting the retailers' customers, whether they capture images digitally or traditionally, by offering them a choice of e-solutions, including image processing and storage options.

"At this year's PMA, we are showcasing our new `Fujifilm. Get The e Picture' theme, which heralds a new `e'-ra for Fujifilm," said Yasuo "George" Tanaka, President and Chief Executive Officer of Fuji Photo Film U.S.A., Inc. "`Fujifilm. Get The e Picture' offers a complete solution -- image capture, image storage and image processing - for both digital and traditional imaging, including digital cameras, digital minilab systems and online, via Fujifilm.Net and Print@Fujicolor Retailer.

"Fujifilm is committed to supporting retailers, consumers, professionals and business customers by providing them with a choice of innovative, high-quality `e'-solutions," he added. "To that end, we are focusing all of our assets and long heritage of technological innovation to establish a leadership position in the digital `e'-volution."

"Our PMA booth truly demonstrates that we are so much more than film," said Stanley E. Freimuth, Executive Vice President and Chief Operating Officer of Fuji Photo Film U.S.A., Inc. "The `e' represents digital connectivity and the business building opportunities and operational flexibility it offers retailers as well as the exciting new `e'-ra of connectivity between consumers."

e-Picture Making Solutions

At PMA, Fujifilm is showcasing its commitment to work with retailers to help them personalize their systems and services to meet their individual needs and to help them increase sales, develop new profit centers and meet the growing consumer need for digital imaging products and services. Fujifilm offers retailers a choice of three digital solutions to build or upgrade their systems and services to meet their needs:

- e-Start-up Solutions

These entry-level, stand-alone solutions provide the easy first step for retailers that want to offer on-the-spot digital imaging services:

- Digital Link(R)creates Fujicolor CDs from prints or film

- Aladdin DigiCam Picture Center produces Thermo-Autochrome (TA) prints from
digital media

- Aladdin Digital Photo Center produces photographic quality prints from prints


- e-Connected Solutions

The "next level up" solutions offer a greater variety of services by connected combinations of products:

- Digital Link, connected to the new high-speed NC-1000 TA

printer, demonstrates a new concept in photofinishing that

includes uploading to Fujifilm.Net

- Aladdin DigiCam-e Photo Center, Internet-connected,

produces TA prints from digital media and uploads images

to Fujifilm.Net

- Aladdin Digital Photo Center produces TA prints from a

wider range of digital media and uploads to Fujifilm.Net

- Frontier e-Solutions

The complete, full-service solutions:

- Fujifilm Digital Minilab Frontier Series includes the new

high-capacity Frontier 390, the compact Frontier 330 and

the benchmark-setting Frontier 370/350 to offer a full

range of photographic, digital and online choices by

accepting multiple input sources (film, prints, slides,

negatives or digital data) and outputting them as prints

or to Fujicolor CDs, floppy disks, Zip(TM) disks or

uploads to Fujifilm.Net

- The full-service Aladdin Digital Photo Center connects to

the Frontier Series to produce prints from prints and a

wide range of digital media, uploads to Fujifilm.Net and a

variety of additional imaging services

In addition, the upcoming Print@Fujicolor Retailer, which is specifically designed to include the retailer in digital imaging and the Internet to increase their business, "e"-nables consumers to order long-lasting, high-quality prints of digital images from their home PCs by uploading them to a Fujifilm server (in this case, a participating retailer) via the Internet and then by taking delivery of the prints (or by having them mailed) directly from their local Fujifilm retailer. The retailer can either produce the prints on their on-site Frontier or have the prints centrally produced at a Fujicolor Processing lab.

A Choice of Picture Taking Options

Extending its technological leadership position in digital cameras, Fujifilm is introducing three new FinePix digital cameras at PMA, including FinePix 6800 ZOOM, featuring the new 3.3-million Super CCD sensor, which can produce a 2832 x 2128 pixel file for high-definition images with rich, true-to-life colors. Other new digital cameras include the Super CCD FinePix 4800 ZOOM and the entry level FinePix 2300. These new cameras come with the newly designed FinePix Internet Service software program that quickly and easily links users to Fujifilm's web site for frequently asked questions, picture taking tips, support utilities and updated drivers.

Fujifilm continues to "e"-nable consumers to enjoy the fun and experience the quality of the company's traditional photography products - cameras and film - with several new product introductions in both categories. Fujifilm is unveiling seven 35mm cameras that offer the quality and convenience that consumers want in cameras. Two new QuickSnap one-time-use cameras - Nexia Super Slim and COLORS - feature a new look and are the world's smallest one-time-use camera with flash* (*based on Fujifilm data as of December 2000).

Fujifilm is also adding color to the PMA show with the introduction of several new and enhanced 35mm and 24mm Advanced Photo System films that incorporate Fujifilm's innovative 4th Color Layer Technology for more faithful color reproduction and improved color accuracy. Several of the films also feature Fujifilm's advanced Fine (SIGMA) (Sigma) Technology, which gives the film exceptional granularity and produces crisp, fine-grained images. Fujifilm will highlight among its many new, improved films Fujicolor Nexia 800 -- the world's first ISO 800 24mm Advanced Photo System film.

"Our technological innovations have consistently raised the quality bar in the photography and imaging marketplace, and Fujifilm continues to do that at PMA 2001," said Freimuth. "Our products, systems and services here feature extraordinary connectivity and flexibility -- between both digital and traditional products as well as to the Internet. We have also developed unique hybrid products, like our Digital Minilab Frontier, that combine the best of digital and traditional imaging to introduce a new `e'-ra of photofinishing.

"Fujifilm's e-solutions `e'-nable people to connect in new and exciting ways," he continued. "Retailers can now offer digital imaging capabilities through any of our three e-Picture Making solutions, and consumers can now enjoy pictures in new ways as they `Get The e Picture with Fujifilm.'"

About Fujifilm

Fuji Photo Film U.S.A., Inc., Elmsford, NY, is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd., of Tokyo, a leading manufacturer of imaging and information products. These include professional and consumer film and cameras, chemical-free digital photographic color printers, minilabs, photographic paper and photofinishing supplies, digital imaging products including digital cameras for commercial and consumer use, professional motion picture film, professional and consumer videotape, audiocassettes, computer floppy disks, data tapes and cartridges, optical discs, microfilm and other micrographic products, graphic arts film, conventional and digital printing plates, analog and digital color proofing systems, as well as drum and flatbed scanners, imagesetters and computer-to-plate systems.

Zip is a trademark of Iomega Corporation.