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'From First to Last' Steps in the Ring with Arcade-Style Boxing Game Facebreaker From EA Sports.


Suretone/Artwerk Artists Showcased Via Music And Likenesses In All-New Game As Their New Album Hits Stores & Tour Begins

REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif. -- The worlds of new music and gaming collide in the ring as Electronic Arts Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:ERTS ERTS Electronic Arts, Inc. (stock symbol)
ERTS Earth Resources Technology Satellite (US NASA)
ERTS Embedded Real Time Systems
ERTS Enhanced Remote Transit Shed
) today announced that Suretone/Artwerk band From First To Last will be showcased in EA SPORTS' upcoming arcade-style boxing game, FaceBreaker[TM]. The band, whose self-titled debut album was released last week, will have three new songs on the FaceBreaker soundtrack as well as being featured as animated characters within the game itself.

"FaceBreaker is the beginning of a classic new EA franchise," said Steve Schnur, EA's Worldwide Executive of Music and Marketing. "It looks and plays like no other game on the market today and deserves a soundtrack to match. We were looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 a left-of-center band to connect with a great soundtrack opportunity, and From First To Last is the ideal act to showcase in this game. Add in their new album, their upcoming Warped Tour Warped Tour is a touring music and extreme sports festival. The tour is held in venues (generally parking lots or fields upon which the stages and other structures are erected).  appearances and a few surprises still to come, and you've a 360@ partnership that totally 'gets it'. Simply put, we've matched the new with the new like never before. The dual impact of FaceBreaker and FFTL FFTL From First to Last (band)
FFTL Full Field Transmission Loss
 is going to be undeniable."

Along with lending their music and likeness to the game, From First To Last will also promote the game during 45 shows on their upcoming spring and summer tour. The band will hold public presentations of FaceBreaker via projection screens prior to each concert, and band members will pull selected fans on-stage before their show kicks off to demo the game.

Additionally, EA will feature game demos, merchandise and the FaceBreaker band bus at each stop of the tour, as well as exclusive FFTL downloads, profiles, band playlists, contests and more on the FaceBreaker website. To round out the marketing campaign and create online buzz, From First To Last will also participate in the making of 10 viral videos of live concert footage married with FaceBreaker clips to be released on the web.

"By signing FFTL to EA's music publishing The contractual relationship between a songwriter or music composer and a music publisher, whereby the writer assigns part or all of his or her music copyrights to the publisher in exchange for the publisher's commercial exploitation of the music.  company Artwerk, we've made a commitment to create unique marketing opportunities for them," says Schnur. "In addition to FaceBreaker, their music will be featured in the soundtracks of several other top EA titles in the months to come. FFTL's music, concert tickets and merchandise will soon become an even bigger part of their fans lives. The ultimate goal is for the guys who we believe to be the best post-hardcore band in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  today to be heard by the largest global audience possible tomorrow."

"World's Away", along with other tracks from FFTL's new self-titled album are available on EA's music website at www.ea.com/eatrax. More information on From First To Last is at http://www.fromfirsttolast.com/.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California Redwood City is a suburb located on the San Francisco Peninsula in the San Francisco Bay Area of California. Redwood City is the county seat of San Mateo County. As of the 2005 census, the city had a total population of 76,000. , is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS[TM], EA[TM], EA SPORTS Freestyle[TM] and POGO Pogo

comic strip rife with political satire. [Comics: Berger, 172]

See : Satire



POGO - Early system on G-15. Listed in CACM 2(5):16 (May 1959).
[TM]. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS Freestyle, POGO and Facebreaker are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
COPYRIGHT 2008 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2008 Gale, Cengage Learning. All rights reserved.

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Publication:Business Wire
Date:May 12, 2008
Words:611
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