'Every Message Helps' for Tesco Mobile, Thanks to Sybase 365 Partnership.

Agreement Gives Access to More than 2.4 Billion Subscribers Globally

LONDON -- Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), the global leader in mobile messaging services, today announced that it has been selected by Tesco Mobile to enable international SMS delivery, giving the operator's subscribers access to more than 2.4 billion subscribers worldwide.

As Ireland's newest mobile network service provider, and the country's first MVNO (Mobile Virtual Network Operator), Tesco Mobile chose Sybase 365 because of its leadership in global SMS interoperability, through its reach to more than 700 mobile operators around the world.

As a young and dynamic operator, Tesco Mobile is aiming to immediately become a strong player within its core markets, and wanted a partner that could offer them experience, reliability and global connectivity.

"Tesco Mobile is committed to offering a quality service and great value to our customers," said Yvonne Lucas, marketing manager for Tesco Mobile. "Working with Sybase 365 to expand SMS messaging internationally helps us to achieve this."

"We are pleased to be selected by Tesco Mobile to provide them with international connectivity," said Mark Weait, regional director, Northern EMEA, for Sybase 365. "Tesco Mobile subscribers are now able to send and receive text messages from most corners of the world, opening up a vast potential SMS revenue stream for the Irish operator."

Sybase 365 solves the complexities of interoperability management, enabling operators to raise the value of their international messaging by dramatically expanding their global reach.

About Sybase 365

Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), is the global leader in mobile messaging interoperability, the delivery and settlement of SMS and MMS content, mobile commerce and enterprise-class messaging services. Processing more than 100 billion messages per year, Sybase 365 reaches more than 700 mobile operators and 2.4 billion subscribers around the world. For more information, visit: www.sybase.com/365.

Sybase and Sybase 365 are trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated.

Special Note: Statements concerning Sybase 365's future prospects, products and business relationships are forward-looking statements that involve a number of uncertainties and risks and cannot be guaranteed. Factors that could ultimately affect such statements are detailed from time to time in the Sybase, Inc. consolidated Securities and Exchange Commission filings, including but not limited to its annual report on Form 10-K and its quarterly reports on Form 10-Q (copies of which can be viewed on the Company's web site).