'Entrepreneur' Magazine Offers Help To Would-Be Entrepreneurs Through 'Start Your Own Business: The Only Start-Up Book You'll Ever Need'.Business Editors LOS ANGELES--(BUSINESS WIRE)--April 19, 2004 "With a slow-growth economy and fewer start-ups than in the roaring ROARING. A disease among horses occasioned by the circumstance of the neck of the windpipe being too narrow for accelerated respiration; the disorder is frequently produced by sore throat or other topical inflammation. 2. 90s, this is the perfect time to start a business," says Rieva Lesonsky, "Entrepreneur" magazine editorial director Entrepreneur Press, the book publishing book publishing. The term publishing means, in the broadest sense, making something publicly known. Usually it refers to the issuing of printed materials, such as books, magazines, periodicals, and the like. division of Entrepreneur Media Inc., announced today the release of the third edition of its bestselling book, "Start Your Own Business: The Only Start-Up Book You'll Ever Need." The book is now available in bookstores and online, and sells for $24.95. Authored by Rieva Lesonsky, editorial director of "Entrepreneur" magazine and noted small business expert, this comprehensive, easy-to-understand guide takes rooky rook·y adj. Of, characteristic of, or abundant in rooks. entrepreneurs by the hand and gently leads them through the often dizzying array of things they need to consider and do to start and run a business. "It may be counterintuitive coun·ter·in·tu·i·tive adj. Contrary to what intuition or common sense would indicate: "Scientists made clear what may at first seem counterintuitive, that the capacity to be pleasant toward a fellow creature is ... to many budding budding, type of grafting in which a plant bud is inserted under the bark of the stock (usually not more than a year old). It is best done when the bark will peel easily and the buds are mature, as in spring, late summer, or early autumn. entrepreneurs to consider starting a new venture in this slow-growth economy, which may explain why there's no entrepreneurial groundswell ground·swell n. 1. A sudden gathering of force, as of public opinion: a groundswell of antiwar sentiment. 2. like there was in the 1990s," says Lesonsky. "But, I'm taking a bold stance by saying now is the perfect time to strike out on your own. With fewer new businesses to compete against, and no such thing as job security in corporate America, arm yourself with information and take the plunge." This third edition contains new and expanded coverage on today's most pressing business issues, including: -- Working Without Wires: How to buy and benefit from wireless equipment. -- Ask Your Favorite Uncle: Secrets to getting government grants. -- Using the Net for . . . market research, competitive intelligence, hiring, marketing, banking and some areas you may not even be aware of. -- Site in Shining Armor: Setting up a winning website, attracting visitors and keeping them. -- Tips for Starting a Non-Profit: A chapter on the increasing number of entrepreneurs who are putting their dollars where their heart is. In addition, "Start Your Own Business" includes details on all the "nuts and bolts nuts and bolts pl.n. Slang The basic working components or practical aspects: "[proposing] " of entrepreneurship, from evaluating your idea to naming your business, finding financing, advertising and marketing, hiring staff, picking your business structure, running day-to-day operations and much more. There are also dozens of sample forms, worksheets, charts, graphs and illustrations to help simplify even the most complex start-up issues, as well as hot links to relevant Web sites. A valuable quiz A quiz is a form of game or mind sport in which the players (as individuals or in teams) attempt to answer questions correctly. Quizzes are also brief assessments used in education and similar fields to measure growth in knowledge, abilities, and/or skills. lets would-be entrepreneurs evaluate their "EQ" (Entrepreneurial Quotient quotient - The number obtained by dividing one number (the "numerator") by another (the "denominator"). If both numbers are rational then the result will also be rational. ) and determine if they have what it takes to run their own business. To help dispel some of the many misconceptions Misconceptions is an American sitcom television series for The WB Network for the 2005-2006 season that never aired. It features Jane Leeves, formerly of Frasier, and French Stewart, formerly of 3rd Rock From the Sun. about entrepreneurship, Lesonsky offers the following tips on how to get started: -- Borrow from family and friends. Yes, despite popular belief, Lesonsky says that the majority of small business funding is not provided by venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] and banks. -- Dip your toe in. Don't walk away from your full-time job until you can afford to. Start your business part-time to rely on a regular income (not to mention the benefits) that comes with a full-time job. Or consider temping. -- "Go, Grandma, go!" Give your grandmother your blessings if she wants to open a sports shop with activewear for seniors. Ray Kroc launched McDonald's in his 50s! And there are plenty of high school kids who have come up with clever ways to fill a void in the marketplace. -- Frustration = idea generation. "If I can't come up with an idea for a business, then I'm not cut out to be an entrepreneur." Stop feeling sorry for yourself and start paying attention Noun 1. paying attention - paying particular notice (as to children or helpless people); "his attentiveness to her wishes"; "he spends without heed to the consequences" attentiveness, heed, regard to the things that irritate you most. That gadget (1) Slang for any hardware device, typically small. Synonymous with "gizmo." (2) A mini application that resides on a computer desktop or personal home page, typically found in the Windows environment. that never works right may spark a winning idea. -- Know thy "unexpected" enemy. Opening the only family arcade in your town? Great idea, but don't think you're competitor-free. The local movie theater, mall and bookstore all compete for your customer's leisure time and entertainment dollars. About Rieva Lesonsky Rieva Lesonsky, author of "Start Your Own Business: The Only Start-Up Book You'll Ever Need," brings to her role as editorial director at Entrepreneur Media Inc. a winning combination of expansive high energy and verve, which has served as the basis for the success of "Entrepreneur" magazine and numerous media brand extensions which include "Entrepreneur.com," "Entrepreneur Mexico," and "Entrepreneur's Be Your Own Boss." Under her editorial eye, Entrepreneur Media has become the nation's leading authority for and about entrepreneurs. Ms. Lesonsky also co-authored the bestselling books "Young Millionaires" and "303 Marketing Tips" and wrote "Get Smart." She served on the Small Business Administration's (SBA SBA abbr. Small Business Administration Noun 1. SBA - an independent agency of the United States government that protects the interests of small businesses and ensures that they receive a fair share of government ) National Advisory Council for six years. The SBA also honored her as a regional Small Business Media Advocate and a Woman in Business Advocate. For five consecutive years, she was named one of the Top 100 Most Influential Journalists by "Business News Reporter." Last year they honored her as a Business Luminary and installed her in the Business Journalist's Hall of Fame. A nationally recognized speaker and expert on small business and entrepreneurship, Ms. Lesonsky has appeared on numerous national TV programs, including "Good Morning America Good Morning America is a weekday morning news show that is broadcast on the ABC television network. The show was adapted from The Morning Exchange, a morning show created by and airing on the ABC affiliate in Cleveland, Ohio, and was launched nationally as ," "Martha Stewart Living Martha Stewart Living is a magazine and a television show featuring entertaining and home decorating guru Martha Stewart. Both the magazine and the television program focus on the domestic arts. " and "Oprah." She can be seen regularly on CNNfn's "Your Money." About Entrepreneur Press Through a full range of products and services, Entrepreneur Media Inc. provides entrepreneurs with the relevant information they need to make informed decisions. Products include: Magazines - "Entrepreneur," "Entrepreneur's Be Your Own Boss," "Entrepreneur China," "Entrepreneur Mexico" and "Entrepreneur Philippines"; Web Sites - Entrepreneur.com, SmallBizSearch.com, SoyEntrepreneur.com, SmallBizBooks.com and Freebks.com; Book Publishing - Entrepreneur Press, The Oasis Press, Entrepreneur's eBooks and Business Start-Up Guides; Also - Conferences, Custom Publishing, Entrepreneur Radio, "Entrepreneur" Magazine's University and card decks. |
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