'Email Marketing and Online Communication' Lays Out Best Practices for Email Marketing Strategies, and Tracking and Targeting Recommendations.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c53119) has announced the addition of Email Marketing and Online Communication: Using Multiple Interaction Methods to Drive Channel Adoption and Usage to their offering. This report provides recommendations as to how financial institutions should alter their email and online communication strategies to create a customer-centric, multi-pronged approach to reaching customers. Only with consistent, highly targeted messaging will FIs be able to realize returns on investment in the channel. Based on extensive Javelin data around consumer behaviors and preferences when transacting online and qualitative interviews with seven of the top ten US banks and email marketing executives from other industries, this report lays out best practices for email marketing strategies, and tracking and targeting recommendations. Primary Questions - Which online communication methods resonate res·o·nate v. res·o·nat·ed, res·o·nat·ing, res·o·nates v.intr. 1. To exhibit or produce resonance or resonant effects. 2. most with consumers? - How are financial institutions using email to meet marketing, cross-selling, revenue, and online channel adoption goals? - How can financial institutions leverage consumers' security and other concerns to drive online channel interaction? - What email strategy enhancements can maximize efficiency of efforts and resources? Audience: Financial institutions--Online channel division, marketing division; Email service See Internet e-mail service. providers; Email security vendors Content Outline: Overview Primary Questions Findings & Analysis Look Beyond Email Alone When Communicating with Customers Online Utilize Consumer Concerns and Issues to Create Effective Online Outreach Outreach is an effort by an organization or group to connect its ideas or practices to the efforts of other organizations, groups, specific audiences or the general public. Accurate Behavioral Targeting Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time. Is Integral for Online Communication Appendices ap·pen·di·ces n. A plural of appendix. - Additional Data on Consumer Online Communication Preferences Table of Figures Figure 1: Consumer Preferences Vary Regarding Online Communication with FIs Figure 2: Online Bankers More Likely to Use Email to Communicate with their FIs Figure 3: Openers More Interested in Email with Sender ID An e-mail authentication system from Microsoft that is based on Sender Policy Framework (SPF) records in the DNS system. Sender ID uses Microsoft's proprietary Purported Responsible Address (PRA) method for checking the headers within the message body. than Deleters and Non-Clickers Figure 4: More Consumers Choosing to Communicate Online with their Financial Institutions over Time Figure 5: Younger Consumers Prefer to Communicate and Manage Accounts Online Figure 6: Pure Openers 15% More Likely than Deleters to Download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer. a Special Browser browser Software that allows a computer user to find and view information on the Internet. The first text-based browser for the World Wide Web became available in 1991; Web use expanded rapidly after the release in 1993 of a browser called Mosaic, which used to Ensure Security for Transacting Online Figure 7: Message Center Preferred for Marketing-Related Email by Most Consumers; Pure Openers Greatly Prefer Email with Sender ID For more information visit http://www.researchandmarkets.com/reports/c53119 |
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