'Decision Makers Survey 2006' Reveals the Consumption Patterns of the Indian Corporate Elite.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c70074) has announced the addition of Decision Makers Survey 2006 to their offering. Decision Makers Survey is a survey of the Indian Corporate Elite. These are the people who influence major financial and purchase decisions in their professional and personal capacity. Their relative positions and high net worth make them a group sought after by all marketers. The annual DMS (1) (Document Management System) See document management. (2) (Defense Messaging System) An X.500-compliant messaging system developed by the U.S. Dept. of Defense. survey aims to provide an understanding of their media consumption and consumption of products and services. The survey covers 1000 respondents of the level General Managers and above, across diverse sectors, geographical zones and turnover of the organization. It also provides breaks across the age, level in the organization and gross personal disposable income disposable income Portion of an individual's income over which the recipient has complete discretion. To assess disposable income, it is necessary to determine total income, including not only wages and salaries, interest and dividend payments, and business profits, but also of the decision maker. The deliverable is powerpoint report. 1.Executive Summary 2.Research Construct 3. Media habits Average Issue Readership of general dailies, business dailies, weeklies, fortnightlies and monthlies. Television Viewership and time spent across different genres Radio listenership lis·ten·er·ship n. The people who listen to a radio program or station. and location of listening Internet access See how to access the Internet. ; purpose, frequency and website preference CDM 1. CDM - Content Data Model 2. CDM - Code Division Multiplexing profile; financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. and products used, cars owned, travelling habits and ownership of high end durables. For more information visit http://www.researchandmarkets.com/reports/c70074 |
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