'Connoisseur Collection' for Keurig Coffee System Introduced by Green Mountain Coffee Roasters; 6 Additional Extraordinary Coffees Now Available, One Cup At A Time.

Business/Technology Editors

WATERBURY, Vt.--(BUSINESS WIRE)--Nov. 22, 2000

Green Mountain Coffee, Inc. (NASDAQ:GMCR) today announced that it has added 6 additional coffees to its Keurig K-Cup(TM) offerings, including a new "Connoisseur Collection." The K-Cup is a single-serve portion-pack coffee cartridge used in conjunction with the Keurig(R) coffee brewer to prepare a single cup of coffee in 30 seconds. In July of this year, Green Mountain Coffee, Inc. and Keurig, Inc. signed 10-year license agreements which call for Green Mountain Coffee's continued manufacture and distribution of Keurig K-Cups in the United States and Canada.

The new Connoisseur Collection is an assortment of carefully created blends and single origin coffees that represent Green Mountain Coffee's commitment to the fine craft of coffee roasting. The new assortment includes:

-- Lake & Lodge(TM)- an extraordinary dark roasted blend, perfect on its own or
with cream and sugar

-- Organic Sumatran Reserve(TM)- an organic certified Fair Trade coffee grown
in Aceh Province, Sumatra, distinguished by its relatively low acidity and
complex, earthy flavor

-- Guatemalan Finca Dos Marias - a well-balanced Stewardship(R)coffee from an
estate in Guatemala's Pacific highlands

-- Kenyan AA - a distinctive coffee characterized by a somewhat dry taste, and
a fruity aftertaste that offers subtle hints of blackberry

In addition to the Connoisseur Collection, Green Mountain Coffee has expanded its original K-Cup line by introducing two new coffee offerings: Organic House Blend(TM) and Southern Pecan. Organic House Blend is a carefully developed blend of organic certified Fair Trade coffees that produces an aromatic, rich and earthy coffee experience. Southern Pecan offers the rich and luscious flavor of nutty pecans.

Chris Howe, National Office Coffee Service (OCS) Sales Manager for Green Mountain Coffee said, "I am very happy to see our Keurig K-Cup offerings expanded to include some of our very finest coffees. The Keurig brewer has been well received in a variety of office environments, including professional offices and high tech companies seeking to provide employees with a terrific cup of coffee. Now coffee lovers can experience 17 varieties of Green Mountain coffee by the cup, including a selection of our recently introduced Fair Trade certified organic coffees, without leaving the office."

Green Mountain Coffee, Inc. is a leader in the specialty coffee industry and has been recognized by Forbes Magazine as one of the "Best 200 Small Companies in America." The Company roasts high-quality arabica coffees and offers over 60 varieties including single-origin, estate, certified organic, Fair Trade, signature blends, and flavored coffees that it sells under the Green Mountain Coffee Roasters(R) brand.

The majority of Green Mountain Coffee's revenue is derived from its wholesale operation that serves supermarkets, convenience stores, offices, and other locations where fine coffees are sold. Green Mountain Coffee also operates a direct mail business and an e-commerce website (http://www.GreenMountainCoffee.com) with secure on-line ordering for customers from its Waterbury, Vermont headquarters. The Company seeks to make the world a better place for present and future generations by operating in an environmentally and socially conscientious manner.