'Competitive Intelligence in a Box': World's First CI Multimedia Training Debuts.CAMBRIDGE Cambridge, city, Canada Cambridge (kām`brĭj), city (1991 pop. 92,772), S Ont., Canada, on the Grand River, NW of Hamilton. It was formed in 1973 with the amalgamation of Galt, Hespeler, and Preston, all founded in the early 19th cent. , Mass.--(BUSINESS WIRE)--Sept. 1, 1998-- Features Expertise of Leonard Leon·ard , Ray Charles Known as "Sugar Ray." Born 1956. American boxer who won the 1976 Olympic light welterweight title. He held five world titles as both a welterweight and middleweight between 1979 and 1987. Noun 1. Fuld Competitive intelligence (CI) expertise, analytical analytical, analytic pertaining to or emanating from analysis. analytical control control of confounding by analysis of the results of a trial or test. tools and a full reference library are now available in a convenient CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). package, thanks to a new multimedia training program. The Fuld War Room(tm) was produced by Montreal-based Iron Horse Multimedia in partnership with Leonard Fuld, president of Fuld & Company and one of the world's most recognized CI authorities. Harvard Business School Publishing Harvard Business School Publishing is a not-for-profit, wholly owned subsidiary of Harvard Business School. It operates as an umbrella corporation to manage a group of publishing products associated with the School, including Harvard Business Review (management journal), Harvard , a top distributor of management training materials in the U.S., has agreed to distribute The Fuld War Room. The Fuld War Room offers the benefits of an intensive CI seminar, from basic principles to advanced concepts and practices. The four-CD-ROM package includes 140 training sessions and 45 video "war stories," or case studies, delivered by the world's top CI experts, as well as a broad array of intelligence resources, including the Hoovers(tm) database of over 11,000 public and private companies. Interactive training tools include "strategic weapons" and "war games" to enable users to continually con·tin·u·al adj. 1. Recurring regularly or frequently: the continual need to pay the mortgage. 2. test and apply their newfound new·found adj. Recently discovered: a newfound pastime. Adj. 1. newfound - newly discovered; "his newfound aggressiveness"; "Hudson pointed his ship down the coast of the newfound sea" CI skills. Multimedia-based training has many advantages over traditional methods, such as seminars and books. Studies indicate multimedia training increases retention by almost 40%, and cuts training time in half. Because it is interactive, users can learn at their own rate and on their own schedules. In addition, The Fuld War Room is much less expensive than most CI seminars. "The Fuld War Room is more than a training tool. It's like having a CI department in a box," Leonard Fuld remarked. "By reducing training time and eliminating the need to travel to expensive seminars, The Fuld War Room lets corporations foster a professional CI culture in a convenient, cost-effective cost-effective, n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate. way, while providing an ongoing set of CI resources." The Fuld War Room is divided into three modules: Getting Started, Finding Intelligence Sources, and Analyzing and Taking Action. The Fuld War Room also includes "The Boardroom," a Q&A with CI practitioners on hot CI topics. The Fuld War Room is priced on a volume basis, from $1,495 U.S. each (one to nine units), to $750 each (for orders over 100 units). Each unit includes four CD-ROMs for either PC (Windows 3.1 or higher), or Macintosh computers. Pentium or Power PC processors, and external speakers are recommended. Further product information may be obtained from Iron Horse Multimedia at 1-888-467-5115, e-mail info@ironhorsemultimedia.com, or visit: www.ironhorsemultimedia.com. Based in Cambridge, Mass., Fuld & Company is an international leader and pioneer in the field of CI and has a client roster of more than half the Fortune 500. The company is located at 126 Charles Street Charles Street is the name of a north-south street in the city center of Boston, Massachusetts. It begins in the north at Leverett Circle, where it intersects Cambridge Street and Storrow Drive, and gives its name to the Charles/MGH station of the MBTA. , Cambridge, Mass. 02142-2130, http://www.fuld.com.
CONTACT: Marenghi & Associates
Catherine Marenghi, 781/239-0057
cmarenghi@marenghi.com
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