'Coke Side of Life' a Hit at Cannes.The Coca-Cola Company Wins Prestigious Gold and Silver Lion Awards ATLANTA -- "Videogame" and "Happiness Factory" - two spots from the successful 'Coke Side of Life' global campaign - have earned Gold and Silver Lion awards respectively, in the Film category at the 54th annual Cannes International Advertising Festival in France. The Coca-Cola Company garnered additional recognition with Sprite Zero's "Brutal Honest Truths" digital campaign, winning a Bronze Lion The Bronze Lion (Dutch: Bronzen Leeuw) is a Royal Dutch award, intended for servicemen who have shown extreme bravery and leadership in battle favouring The Netherlands; in some special cases it can however be awarded to Dutch or foreign civilians. . "We are honored to earn recognition from such a prestigious organization," said Marc Mathieu, senior vice president, Global Brand Marketing and Creative Excellence, The Coca-Cola Company. "These awards are a signal from the creative community that we are creating compelling communication that is resonating res·o·nate v. res·o·nat·ed, res·o·nat·ing, res·o·nates v.intr. 1. To exhibit or produce resonance or resonant effects. 2. with consumers worldwide." "Videogame" offers a positive twist on traditional video game plots which often feature characters causing mayhem. In this ad, the hero spreads happiness and optimism by passing out Coca-Cola to people he encounters as he moves through the city streets. "Happiness Factory" provides a fanciful glimpse inside a Coca-Cola vending machine vending machine, coin-operated, automatic device for selling goods. Many vending machines are capable of making change, and some of the more sophisticated ones accept paper money or credit cards. and follows a bottle of Coke on its surprising journey to the vendor's exit door. "'Videogame' and 'Happiness Factory' reflect the values of 'positivity' and optimism that are at the core of the Coca-Cola brand," continued Mathieu. "Earning Gold and Silver Lion awards in the same year that we have achieved the highest growth in Coca-Cola's trademark brands in nearly 10 years gives us every reason to continue to be optimistic op·ti·mist n. 1. One who usually expects a favorable outcome. 2. A believer in philosophical optimism. op about the future of one of the world's best loved brands." The Cannes Festival is the most prestigious advertising festival in the world. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the Festival website, up to 9,000 delegates and 11,000 visitors from more than 75 countries meet at the Festival where they can view 25,000 ads in film, press, outdoor, interactive, radio, media, direct marketing and sales promotion and learn from the best. About The Coca-Cola Company The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola[R], recognized as the world's most valuable brand, the Company markets four of the world's top five nonalcoholic non·al·co·hol·ic adj. A beverage usually containing less than 0.5 percent alcohol by volume. sparkling beverage brands, including Diet Coke Diet Coke (sometimes known as Diet Coca-Cola, Coca-Cola Light or Coke Light) is a sugar-free soft drink produced and distributed by The Coca-Cola Company. [R], Fanta[R] and Sprite[R], and a wide range of other beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks sports drink Performance drink Sports medicine A thirst-quenching beverage used in sports-related activities, which may boost energy and/or help build muscle mass; water, sugar, salt, potassium are common to all SDs. See Hydrotherapy, Water. . Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1.4 billion servings each day. For more information about The Coca-Cola Company, please visit our website at www.thecoca-colacompany.com. EDITOR'S NOTE Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : "Videogame" was created by Wieden & Kennedy, Portland "Happiness Factory" was created by Wieden & Kennedy, Amsterdam Downloadable images from both campaigns as well as viewing files of the television ads are available in the 'Coke Side of Life' section at www.coca-cola.com |
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