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'Codebreakers: How to Close a Million-Dollar Deal in Two Sales Calls' Author Patricia Gardner to Speak in Philadelphia March 21.


Business Editors

PHILADELPHIA--(BUSINESS WIRE)--March 17, 2003

Sales Guru Is A Featured Speaker at National Association of Women

Business Owners 2003 Atlantic Regional Conference

Patricia Gardner Gardner, city (1990 pop. 20,125), Worcester co., N central Mass.; settled 1764, inc. as a city 1921. Its furniture and lumber industries date from c.1805. Diversified metal and electronics manufactures add to the city's economic base. A state prison is there. , author of the soon-to-be-published "Codebreakers: How to Close a Million-Dollar Deal in Two Sales Calls," will be a featured speaker this Friday, March 21 at the National Association of Women Business Owners The National Association of Women's Business Owners (NAWBO) is an organization in the United States founded in 1975 that has the purpose of networking the approximately 10.  (NAWBO NAWBO National Association of Woman Business Owners ) 2003 Atlantic Regional Conference.

Gardner will discuss her upcoming book during the one-hour presentation, and share her considerable expertise in both Sales Management Sales Management Role and Goal
Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a
 and Sales Training. Her presentation is scheduled for 1:30 p.m. at the Doubletree dou·ble·tree  
n.
A crossbar on a wagon or carriage to which two whiffletrees are attached for harnessing two animals abreast.

Noun 1.
 Hotel Philadelphia (237 South Broad Street, Philadelphia, PA).

The award-winning author's new book is designed to help sales professionals unlock the five secrets of strategic sales. Gardner has closed million-dollar sales deals in two sales calls, and has trained others to do it, in a career that spans 30 years.

"If I had to pick the most important lesson I've learned in business, it would be this: Sales pros don't need motivational mantras -- they need proven techniques allowing them to bypass the middlemen and get straight through to the decision-makers," said Gardner.

Her sales career spans everything from Xerox copiers and Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982.  computers, to multimillion-dollar Knowledge Management software packages and IT Consulting Services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.)
service - work done by one person or group that benefits another; "budget separately for goods and services"
 projects. Gardner has been at the forefront of the business technology revolution, selling solutions to Fortune 1000 companies that include Transamerica, Honeywell, Sears, Goodyear, GlaxoSmithKline, Colgate, Johnson & Johnson, and Verizon. She has developed innovative methods of matching the right product to the right buyer at the perfect time.

In 2002, Gardner launched her own company, Maximum Sales, Inc. She has already helped Integrated Clinical Data's sales revenue increase by 49 percent in just five weeks. Gardner's acumen acumen Astuteness, perception, perspicacity  has enabled Indepth Solutions to close three of their largest pharmaceutical deals in the history of the company in only six weeks time.

NAWBO's 2003 Atlantic Regional Conference, "Working Hard to Balance Our Lives," is sponsored by First Union, and is scheduled for Friday, March 21 and Saturday, March 22 at the Doubletree Hotel Philadelphia. Additional information about the event is available on their web site at http://www.nawbophila.org/regional.html.

About Patricia Gardner & Maximum Sales:

Sales professional Patricia Gardner launched Maximum Sales, Inc. to share her 30 years of Sales Management and Sales Training expertise with both start-up companies start-up company

A new business.
 and Fortune 1000 clients. Gardner is a proven sales consultant with an impressive record of improving business performance and profits in record-breaking time. Gardner's upcoming book, "Codebreakers: How to Close a Million-Dollar Deal in Two Sales Calls," will be published this fall. Additional information about Gardner, her book and her company is available on her web site, at http://www.maximumsales.com.
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Publication:Business Wire
Date:Mar 17, 2003
Words:453
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